Egypt
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Culture
Watch Classic Arabic Movies Free on YouTube’s Aflam Arabic Channel
YouTube Aflam is a newly launched movie library where viewers can stream classic Arabic and…
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Insights
The Creative Twitter Account of the British Ambassador in Egypt
When I first noticed the tweets of Mr. John Casson, The British Ambassador to Egypt, he was…
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News
Vodafone Egypt Features the Amr Diab Effect
Vodafone Egypt has launched a new advert featuring the Amr Diab’s effect on youth culture over…
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News
11 Talented Egyptian Photographers on Instagram
Even though Facebook and Twitter are the most popular social platforms in Egypt, recently, Egyptians showed interest…
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Insights
Ayadina Restaurant, A Brand Attack Gone Wrong?
Usually in any brand attack we “the public audience” are clearly aware of the one…
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News
Chipsy Egypt Draws 90 Million Happiness
Chipsy Egypt kicked off a new positive advertising campaign calling for the start of a…
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Top Engaging Sham El-Nessim Activations on Social Media
Sham El-Nessim, or “Smelling/Taking In of the Zephyrs,” is an Egyptian national holiday marking the…
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News
Coca Cola Egypt Celebrates 100 Years With Sham El-Naseem
Coca-Cola is celebrating 100 years with the world this year. Each country/region is creating a…
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News
Global PR Trends Summit: The Power of Corporate Comms
With the Global PR Trends Summit wrapping up, Digital Boom brings you the best tips…
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News
Chelsea’s Digital Strategy: How Social Media Won Egypt
When Mohamed Salah joined Chelsea, Egyptian fans flooded the club’s social media. Chelsea responded quickly—launching…
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Campaigns
Case Study: Juhayna Cheering for Egyptian Mothers
Drawing a smile on viewers’ faces, Juhayna ’s television advertising campaign was able to capture…
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Insights
Social Media Nightmare in The Left Bank Valet
Why would you choose a particular place to visit daily while you have many other…
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News
Nogoum FM Tops All Radio Stations Globally
In July 2014, Nogoum FM was recognized as the number-one radio station worldwide on social…
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News
Mobinil’s Ramadan 2014 Ad Sparks Nostalgia and Unity
Mobinil revives its tradition of heartfelt Ramadan campaigns with a 2014 musical ad celebrating hope,…
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Campaigns
Pepsi Masr Tops Ramadan Ads 2014 With Nostalgia
Pepsi has been hitting with its new nostalgia ads. Will it make a home run?…
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