“The holy month of Ramadan is a time for people to connect with each other to show solidarity, empathy, and care for others. It was important to reflect these values in our campaigns so we could fully engage with consumers. We knew that YouTube was the best platform for our ‘Remove Labels This Ramadan’ campaign, as it allowed Coca-Cola to share its message with millions of people across the world amplifying these common human values.”
– Tolga Cebe, Marketing Director, Coca-Cola Middle East
