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Facebook has revealed statistics of its Text-Delights soccer animations that were launched ahead of Russia 2018 World Cup. More than 583 million tournament-related animations appeared on Facebook during...
On Tuesday, Egypt revealed the 2018 World Cup airplane sparking frenzied criticism on social media over the state-owned mobile operator’s excessive branding, which dominated the paintwork....
Egyptians mocked McDonald’s on social media platforms over misspelled Arabic words seen on donation boxes for Ezbet Khairallah’s education development project. The fast food giant made...
THE COLOUR OF CORRUPTION RECLAME AQUI | GREY BRAZIL “To fight corruption is to make it visible.” The Colour Of Corruption is a simple browser plugin...
A recent YouGov study focused on issues related to food wastage has found that the top source of food wastage in the UAE, Egypt and Saudi...
Cook Door, the Egyptian fast food chain, probably made this year’s most memorable feel -good moment on social media. And it all started with one seemingly...
“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but quickly begins to stink. Femvertising, gayvertising,...
Growing up in the region, I was (and still am) far too talkative. To keep me from getting into trouble, I was told, in no uncertain...
Pizza Hut faces a social media backlash and a boycott campaign after its Israeli branch posted an advert mocking the mass Palestinian prisoner hunger strike. Pizza...
What makes people stop scrolling and start watching video on Twitter? New research reveals what it is that works best in a news-feed environment and how...
It all started Sunday on a united Express Flight 3411 when a 69 old doctor David Dao has been forcibly Dragged out of the flight, what has...
What makes a successful founder? Many in the startup ecosystem have stepped in to answer this question, which is constantly being asked by founders and — not so...
Despite 76% of MENA organizations saying printing or copying documents is “essential” or “very important” to them, 62 % of them do not measure print costs...
In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers. The snack brand, which goes by...
Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it’s the hijacked Libyan plane yesterday. Egyptair’s Superb Social...
Careem Egypt has launched a new nationwide initiative, offering free rides to all hospitals in Egypt for blood donation, in light of today’s explosion inside Cairo’s Coptic...
Engaging more than 9 million consumers in a challenge that aims at spreading positivity, Lipton hopes to create a ripple effect that lifts Egyptians’ moods with more...
As a social media instructor, one of the things that always grab my attention is brand attacks. As it seems, people think attacking a brand on...
E-commerce giant Alibaba has beaten its sales record for its annual Singles Day event. The company said sales this year had reached 121bn yuan ($18bn; £14bn),...
Skyrocketing prices are hitting Egypt everyday affecting many industries in the country due to the new VAT and dollar crisis. Coincided with that, many products’ prices became inconsistent and...
Gold’s Gym has issued an official apology to its community around the world, dodged with a termination action to the Egyptian independent franchise located in Hilton Dreamland in Cairo, over...
Share against Hepatitis C Virus (HCV) – A new click-funding campaign by Akhbarak.net and Andalusia hospitals in partnership with the Egyptian Cure Bank to fight against the deadly...
During Ramadan, Careem has raised more than EGP 105,000 in donations made directly through the usage of Careem’s car service application. In collaboration with the Egyptian Food...
Elegantly dressed in their beige uniforms and red hats, Emirates airline hostesses walked into Ellen DeGeneres studio, surprising the entire audience with free round tickets to Dubai. Read...
Photos of Egyptians hugging their moms flooded social media on Mother’s Day in response to a fundraising campaign launched by both Juhayna and Uber to support...
Frico Egypt has been accused of plagiarizing the visual for its Mother’s Day greeting, a digital agency have drawn similarities between Frico’s recent Mother’s Day greeting and the work done...
Every year the Oscars ceremony provides us with interesting material to talk about and share over social media platforms, in 2015 it was the famous Ellen...
When news of Arsenal’s interest in midfielder Mohamed Elneny leaked last December, thousands of enthusiastic Egyptians flooded the club’s social media space, generating more than 280k tweets...
For all of you other Arab nationals (especially us Lebanese), please do forgive the question. But having sat through another round of judging at this year’s...
How many often talk the social media talk on behalf of their brands/companies versus who actually walk the social media walk to improve the brand awareness, loyalty and...
Mena Cristal festival has crowned Digital Republic, a pioneer digital agency based in Egypt with two top prizes “Gold & Grand” Cristal awards, as the best use of...
US presidential candidate Donald Trump threatened to end Starbuck’s lease on Trump tower, asking whether it’s about time to boycott the coffee chain following the coffee chain decision...
Trees, snowflakes, snowman, and santa went missing from Starbucks Christmas plain red cups this season sparking a social media frenzy with thousands of controversial conversations coming on the hashtag #MerryChristmasStarbucks...
Reham Saeed’s television talk show ‘Sabaya Al Khair lost 18 major sponsors and advertisers today following a storm of criticism on social media for invading the...
Dressed in their elegant beige uniforms and red hats, Emirates airline hostesses walked into the soccer field’s center circle to deliver safety-like match instructions, leaving around...
It’s not easy to communicate as a marketer or communications professional in today’s digital world. We’re faced with hordes of content clutter. The question is, how...
Cairo – Dunkin Donuts Egypt announced a generous promotion of one year free donuts offered to the first 250 customers who arrive at the new branch opening in...
Huawei Egypt responded proactively to a tweet asking for the P8 device as a birthday gift. The tweet was signed with the hashtag #P8GoesNorth without mentioning...
Vodafone Egypt allegedly copied a health awareness Facebook post from GEhealthyme, said a digital agency early this month. “We found that Vodafone Egypt are copy-pasting the same...
Since TBS opened, it has vowed to offer the optimum ingredients to stand out successfully as one of the top bakeries in Egypt, presenting a variety...
Dubai – So, what happened with Etisalat UAE’s latest brand campaign #EtisalatChallenge? The campaign featured six international celebrities including Gerrard Butler, Ahmed Helmy, and dozens of social media...
YouTube took down Al Nahar TV channel over alleged copyright violations, the world’s biggest online video platform said. “Al Nahar TV has been terminated because we...
When I first noticed the tweets of Mr. John Casson, The British Ambassador to Egypt, he was addressing the Egyptian Ministry of Foreign Affairs, and referring to someone who had...
Usually in any brand attack we “the public audience” are clearly aware of the one specific reason that sparked the attack. United Airlines guitar and Domino’s...
This year’s Valentine’s Day, a woman bought the new EA Sports FIFA 2015 game for her boyfriend, then she discovered that she did the wrong thing,...
Why sport social media? The answer is simple; a larger and a quantifiable monetization stream. The most widely adopted business model for any sports entity is...
Drawing a smile on viewers’ faces, Juhayna ’s television advertising campaign was able to capture life’s best and most cherished moments. The Television Copy (TVC) succeeded...
Why would you choose a particular place to visit daily while you have many other options in the surrounding area. Is it because of the service,...
In July 2014, Nogoum FM was recognized as the number-one radio station worldwide on social media, with more than four million likes on Facebook. Nogoum FM’s...
Coca cola is one of the world’s most loved brands, but in the UAE it’s not the market leader. The company decided to increase brand love...
Coca-Cola Egypt World Cup Campaign, featuring Wael Gomaa, “Defense player in Egypt’s national team & Al Ahly club,” became the most trending ad in Egypt since...
So many brands in the world become scared when it comes to crisis online “especially on social media”, actually, they are afraid of their customers, so...
Chelsea has hired Kijamii, a Cairo-based digital media agency following the explosive growth rate of Egyptians invading the club’s Facebook page after Mo Salah’s move to the...
Egyptians on English Premier League's Big Four Clubs
