Case Studies
Unlock insights and inspiration with our compelling case studies. Dive deep into real-world examples of successful strategies, problem-solving approaches, and innovative solutions. From marketing campaigns to business transformations, our case studies provide valuable lessons and actionable takeaways. Discover how industry leaders and visionary organizations tackle challenges, drive growth, and achieve remarkable results. Immerse yourself in the world of case studies and gain a fresh perspective on what’s possible.
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ElCoach Releases 2020 Numbers- DB Exclusive
Today, ElCoach, MENA’s premier on-demand fitness, and nutrition app released its Year in Review 2020 and we are seriously impressed.…
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Case Study: La Poire Wins Socially Distanced Ramadan
Tarek Nour Communications (TNC) released a short and sweet case study on their Ramadan 2020 Campaign for La Poire, and…
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10 tips for managing a successful cause on Facebook
Witnessing the suffering of Egyptian single mothers, I started a Facebook group in 2016 in an attempt to shed light…
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Facebook Reveals 2018 World Cup Text-Delights Stats
Facebook has revealed statistics of its Text-Delights soccer animations that were launched ahead of Russia 2018 World Cup. More than 583 million…
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Mohamed Salah – A True Inspiration to the Arab World
Every minute Mohamed Salah scores, a reverberation of football fans in the streets is heard. This is not Liverpool or…
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Sponsors hijack Egypt’s World Cup 2018 airplane branding
On Tuesday, Egypt revealed the 2018 World Cup airplane sparking frenzied criticism on social media over the state-owned mobile operator’s…
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McDonald’s Egypt Misspellings Spark Viral Campaign
Egyptians mocked McDonald’s on social media platforms over misspelled Arabic words seen on donation boxes for Ezbet Khairallah’s education development…
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The Colour of Corruption Case Study
THE COLOUR OF CORRUPTION RECLAME AQUI | GREY BRAZIL “To fight corruption is to make it visible.” The Colour Of…
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What We Can Learn About Proactive Marketing From Cook Door’s Viral Moment of 2017
Cook Door, the Egyptian fast food chain, probably made this year’s most memorable feel -good moment on social media. And…
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Why Middle East marketing and politics don’t mix
Growing up in the region, I was (and still am) far too talkative. To keep me from getting into trouble,…
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Twitter research explores the neurology of video consumption
What makes people stop scrolling and start watching video on Twitter? New research reveals what it is that works best…
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United Express Fails and Emirates Airline Strikes Back
It all started Sunday on a united Express Flight 3411 when a 69 old doctor David Dao has been forcibly…
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6 Personalities of Successful Founders
What makes a successful founder? Many in the startup ecosystem have stepped in to answer this question, which is constantly…
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62% of MENA organizations do not measure printing costs, says Canon study
Despite 76% of MENA organizations saying printing or copying documents is “essential” or “very important” to them, 62 % of…
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Snickers latest in-store campaign pulled off the shelves in Saudi
In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers.…
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EgyptAir Lashes at Haaretz’s Misleading Tweet
Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it’s the hijacked…
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Careem Deploys Free Rescue Rides Post Cathedral Attack, Uber Joins Forces
Careem Egypt has launched a new nationwide initiative, offering free rides to all hospitals in Egypt for blood donation, in…
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Lipton lifts Egypt’s mood with new integrated campaign
Engaging more than 9 million consumers in a challenge that aims at spreading positivity, Lipton hopes to create a ripple effect…
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Ocean Blue, A Brand Attack Gone Wrong?
As a social media instructor, one of the things that always grab my attention is brand attacks. As it seems,…
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Alibaba’s ‘Singles Day’ sale hit a record of $17.8bn in one day
E-commerce giant Alibaba has beaten its sales record for its annual Singles Day event. The company said sales this year…
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Biscuit stock market shakes Facebook in Egypt
Skyrocketing prices are hitting Egypt everyday affecting many industries in the country due to the new VAT and dollar crisis. Coincided…
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Gold’s Gym terminates Egypt’s Dreamland over body-shaming ad
Gold’s Gym has issued an official apology to its community around the world, dodged with a termination action to the Egyptian independent franchise located…
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Akhbarak, Andalusia Hospitals Join Forces to Help Cure HCV
Share against Hepatitis C Virus (HCV) – A new click-funding campaign by Akhbarak.net and Andalusia hospitals in partnership with the Egyptian…
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Emirates showers Ellen’s audience with free Dubai flights
Elegantly dressed in their beige uniforms and red hats, Emirates airline hostesses walked into Ellen DeGeneres studio, surprising the entire audience with…
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Juhayna, Uber join forces on Mother’s Day to help combat women cancer
Photos of Egyptians hugging their moms flooded social media on Mother’s Day in response to a fundraising campaign launched by…
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Frico Egypt Accused of Plagiarism Over Mother’s Day Visual
Frico Egypt has been accused of plagiarizing the visual for its Mother’s Day greeting, a digital agency have drawn similarities between Frico’s recent…
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What about the ‘Whataboutz’?
Every year the Oscars ceremony provides us with interesting material to talk about and share over social media platforms, in…
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3 Reasons Why Arsenal Should Hire an Egyptian Digital Agency
When news of Arsenal’s interest in midfielder Mohamed Elneny leaked last December, thousands of enthusiastic Egyptians flooded the club’s social media…
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Are Egyptians the most effective marketers in the Middle East?
For all of you other Arab nationals (especially us Lebanese), please do forgive the question. But having sat through another…
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Gloria Ceramic proves social media can empower brands
How many often talk the social media talk on behalf of their brands/companies versus who actually walk the social media walk to…
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Digital Republic Wins Cristal Gold at Mena Cristal 2015
Mena Cristal festival has crowned Digital Republic, a pioneer digital agency based in Egypt with two top prizes “Gold & Grand”…
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Donald Trump Suggests: ‘Maybe we should boycott Starbucks’
US presidential candidate Donald Trump threatened to end Starbuck’s lease on Trump tower, asking whether it’s about time to boycott the coffee…
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Starbucks Christmas Cups Spark Heated Controversy
Trees, snowflakes, snowman, and santa went missing from Starbucks Christmas plain red cups this season sparking a social media frenzy…
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Emirates Airline Fires Up Benfica Fans
Dressed in their elegant beige uniforms and red hats, Emirates airline hostesses walked into the soccer field’s center circle to…
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The Science of Sharing – how to develop engaging online content with Buzzfeed
It’s not easy to communicate as a marketer or communications professional in today’s digital world. We’re faced with hordes of…
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Huawei Egypt Exceeds Customer Expectations on Social Media
Huawei Egypt responded proactively to a tweet asking for the P8 device as a birthday gift. The tweet was signed…
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Digital Agency Accuses Vodafone Egypt of Plagiarism
Vodafone Egypt allegedly copied a health awareness Facebook post from GEhealthyme, said a digital agency early this month. “We found that…
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TBS ‘s Om Ali Fuels Outrage on Social Media
Since TBS opened, it has vowed to offer the optimum ingredients to stand out successfully as one of the top…
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Etisalat UAE loses Its own challenge, backfires online
Dubai – So, what happened with Etisalat UAE’s latest brand campaign #EtisalatChallenge? The campaign featured six international celebrities including Gerrard Butler, Ahmed…
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YouTube Terminates Al Nahar TV Channel
YouTube took down Al Nahar TV channel over alleged copyright violations, the world’s biggest online video platform said. “Al Nahar…
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The Creative Twitter Account of the British Ambassador in Egypt
When I first noticed the tweets of Mr. John Casson, The British Ambassador to Egypt, he was addressing the Egyptian Ministry of Foreign…
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Ayadina Restaurant, A Brand Attack Gone Wrong?
Usually in any brand attack we “the public audience” are clearly aware of the one specific reason that sparked the…
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EA Sports FIFA’s reply, a lost opportunity
This year’s Valentine’s Day, a woman bought the new EA Sports FIFA 2015 game for her boyfriend, then she discovered…
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Chelsea Glocalizes Digital Content, Wins MENA & Egypt
Why sport social media? The answer is simple; a larger and a quantifiable monetization stream. The most widely adopted business…
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Case Study: Juhayna Cheering for Egyptian Mothers
Drawing a smile on viewers’ faces, Juhayna ’s television advertising campaign was able to capture life’s best and most cherished…
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Social Media Nightmare in The Left Bank Valet
Why would you choose a particular place to visit daily while you have many other options in the surrounding area.…
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Nogoum FM Tops All Radio Stations Globally
In July 2014, Nogoum FM was recognized as the number-one radio station worldwide on social media, with more than four…
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Hello Happiness phone booth: A debatable Initiative
Coca cola is one of the world’s most loved brands, but in the UAE it’s not the market leader. The…
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Coca Cola Egypt World Cup campaign social media review
Coca-Cola Egypt World Cup Campaign, featuring Wael Gomaa, “Defense player in Egypt’s national team & Al Ahly club,” became the…
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Kebdet El Prince Crisis Management Role Model
So many brands in the world become scared when it comes to crisis online “especially on social media”, actually, they…
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Exclusive: Chelsea hires ‘Kijamii’, a Cairo-based digital agency to manage business in the Middle East
Chelsea has hired Kijamii, a Cairo-based digital media agency following the explosive growth rate of Egyptians invading the club’s Facebook page…
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Social Media Review: Chelsea Facebook page and other big four in Egypt
Egyptians on English Premier League's Big Four Clubs
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