Marketing

Recognized by 90% of internet users, Twitter’s iconic bird logo once symbolized global conversation. But by 2025, the platform—now rebranded...

If Egypt is going to be a competitive nation brand globally, the country must make better use of digital communications...

Vodafone revolutionized its brand positioning strapline, strategy, and visual identity globally. These were the first changes to a renowned brand...

Priya Patel, Brand Development Lead at Instagram and Ian Manning, Head of Agencies, Middle East, Africa and Pakistan at Facebook...

Google tops the first-ever global brand health rankings released by YouGov BrandIndex. In a list dominated by online brands, the...

Bassem ElHady from KIjamii, Amal Homosany from Initiative Media, Ahmed Abbas from DigiSay and Amr El Kalaawy from FP7/CAI will...

Telling creative stories that can boost a marketer’s career, inspire innovative campaigns, and optimize strategies, the upcoming two-day Annual Creative...

P World, the organizer of the Marketing Kingdom Cairo, has just announced that the third edition of the global marketing...

YouGov’s Brandindex yearly rankings of the best perceived brands by women in Egypt has been topped by Facebook. This year’s...

J. Walter Thompson Innovation Group MEA released its Future 100 Trends and Change to Watch in 2017 report, which highlights...

Each week Digital Boom posts available positions within the marketing and advertising industry in Egypt in collaboration with Wuzzuf.com. Email lina@adigitalboom.com with...

In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers....

With the skyrocketing price increases in Egypt today, consumers are bound to cut their expenditure, regardless of their social economic...

PR isn’t dead — but it is evolving fast. In today’s crisis-heavy world, public relations professionals are more essential than...

Most brands measure the success of their engagement with how many Likes and Retweets they receive, while these factors are...