News
Talabat Mart Egypt appoints Mohamed Sekkina as general manager
Talabat, the MENA’s leading technology platform in online food and grocery delivery, has announced the appointment of Mohamed Sekkina, as the new General Manager of Talabat Mart in Egypt.
Sekkina has a proven track record of experience that enabled him to lead the launch of Talabat Mart in Egypt and Oman in 2020 and head its business operations in the UAE before becoming interim Country Manager for the past 5-6 months, which saw Talabat Mart’s sales increase in the United Arab Emirates by more than 55%.
Sekkina’s strategy in his new role is pillared in providing an unparalleled grocery delivery experience, supporting the geographic expansion plans, and enhancing dark stores to better meet the demand of new and existing customers.
Commenting on his appointment as General Manager of Talabat Mart Egypt, Sekkina stated: “It gives me great pleasure to join Talabat Egypt’s team, and play a role in further advancing the team’s success in the Egyptian market. Not only will we shape the future of quick commerce in Egypt, but we started it back in March 2020. We introduced 20 min grocery delivery to one of the busiest countries in the world.”
Sekkina added that “Our overarching strategy is to develop Talabat Mart’s service to provide consumers with a seamless experience. Attaining this goal is highly facilitated by our innovative technologies that enable our dark stores to unprecedentedly meet market needs. We are working on unifying our seamless customer experience across Egypt and particularly focus on underserved areas because we believe that all Egyptian consumers should have access to high-quality services. We are also committed to supporting local suppliers and contributing to their business growth – we aim for Talabat Mart to become an incubator and supporter for all local businesses.”
He also pointed out that Talabat Mart currently has an assortment of about 5,000 products, and the company seeks to increase the number to approx. 8000 products in the coming period, especially under the fresh produce category. Sekkina elaborated that the process of selecting products by pickers inside the dark store does not exceed two minutes, in addition to the selection accuracy standing at 99.9%, meaning that possibilities of receiving missing or wrong items are highly minimized.
Talabat Mart is currently operational in the following areas: Alexandria, Mansoura, Tanta and Cairo (Hadayek Al-Ahram, Helwan, 6 October, Ibrahimia, El Tagamoa, Giza, Hejaz, Rehab, Al-Shorouk, Sheikh Zayed, Obour, Maadi, Mokattam, Hadayek El-Kobba, Sidi Beshr, Shubra, Ain Shams, Nasr City, Madinaty, El Haram, Heliopolis, and Downtown Cairo). In terms of expansion, Talabat Mart will be launching its operations in Ismailia, Port Said, and Zagazig in the coming few months and is working on doubling the number of dark stores by next year, which is currently more than 30 stores that operate 24/7.
News
Amr Diab Gets Hacked on Twitter
Amr Diab’s Facebook page has announced that his twitter account has been hijacked by anonymous and now tweeting political.
Update: Amr Diab’s Facebook Page announced that “Amr Diab’s Twitter account has been restored successfully and you can follow Amr’s tweets normally now”
Amr Diab got hacked on Twitter
On Thursday 9th of Jan, Amr Diab’s Facebook page announced that Amr Diab’s Twitter account has been hacked by anonymous and now tweeting politics!
Amr Abdul-Basset Abdul-Azeez Diab (born 11 October 1961) is an Egyptian singer and composer of pop music. He was awarded the World Music Award for Best Selling Middle East Artist, three times: 1998 for the album “Nour El Ain”, 2002 for the album “Aktrr Wahid Byhbak 2001” and 2007 for the album “El Lillady”. Amr Diab also won The African Music Awards 2009, Big Apple Music Awards; Life Achievements Awards: Best Singer of The Year in 2009, and Best Male Act in African Music Awards 2010.
He is known as the Father of Mediterranean Music He has created his own style which is often termed “Mediterranean Music” or “Mediterranean Sound”, a blend of Western and Egyptian rhythms.
In The Mediterranean in Music, David Cooper and Kevin Dawe referred to his music as “the new breed of Mediterranean music”.According to author Michael Frishkopf, Amr Diab has produced a new concept of Mediterranean music, especially in his international hit, “Nour El Ain”.
In his analysis of The Very Best of Amr Diab album, Victor W. Valdivia of All music said: “His music melded traditional Arabic sounds and textures with Western rhythms and instruments. The mesh was dubbed Mediterranean music, and The Very Best of Amr Diab displays Diab’s superb skill in creating it.”
In 1997, he won three awards at the Annual Arabic Festival: one for Best Video, for Best Song, and for Best Artist of the Year. Diab received a Triple Platinum Award for the sales of Nour El Ain and a World Music Award in Monaco.
After the success of the previously shared overall analysis of Sherine’s new album “Ana Keter” and her social media presence, we decided to fulfill your requests with more details and additional insights.
The report is from Jan 15 through Jan 31, 2014; however, starting Feb, we noticed that Sherine’s team has enhanced and developed how they engage with fans on Facebook.
Still, there’s more to do; please review the slides below to know what exactly they are missing with recommendations.
Check out the report:
Key take-outs in 15 days after the launch:
- Album gained 11 million views in 2 weeks on YouTube
- YouTube Channel subscribers boosted by 90K subscribers in 15 days out of 127K total subscribers overtime
- Buzz reached 15K tweets/RTs since the launch on Twitter
- How do people talk about the album/Sherine on Twitter?
- People are sharing songs from YouTube & SoundCloud
- +90% positive sentiment on Twitter
- Sherine’s Twitter account is excellent at spreading the news about the album’s success.
- People are tweeting the song’s lyrics.
- Sarcastic tweets about Sherine & few songs (regular) - Almost zero negativity about the album
- Album teasers on Facebook created credibility for Sherine’s page, reflected in the page results after the album’s launch in the next 15 days with 92K Interactions & 312K New Likes.
- The album received tremendous engagement on the launching date of Jan 15. However, no posts for four days after the launch negatively affected the interactions.
Recommendations:
Sherine Abdel Wahab’s Facebook page would have received double or maybe triple new likes and interactions if the improved posts’ quality; please find below the points taken:
- Long updates with no extra value-added will lead to losing your fans’ interest
- The text-only format isn’t preferred, as it is well-known that they generate less reach than other content (Facebook announcement)
- A call to action is essential to generate leads & increase engagement
- Each post has to have its visual, audio, or video so you can attract/engage your audiences
- Understand the situation and act upon it, always be relevant to the time and avoid posting irrelevant content at the wrong time.
- Revise the tone of voice in future activities.
To recap - Overall performance is average to good - Enhance your content formatting - Improve the tone of voice on all networks - Be creative to engage your fans better - Be Consistent - Start your SoundCloud account.
News
Putin, Obama war on social media starts with unfriend on Facebook
New stage of the cold war, is it?
The Social media war between Putin and Obama started with UnFriend, this is the action taken by Russian President Vladimir Putin to end the Facebook diplomacy with American president Barack Obama.
The unfriending comes after an official White House update about the possibility of a US-Syrian war. President Putin revealed that Obama’s updates about the Congressional debate on a possible war with Syria have annoyed him.
After unfriending, President Putin update status on profile “Something I should have done a long time ago”
Also, He said to Russia’s Pravda News Service “President Assad and I, we are the Facebook friends. We like the same pages, we share pictures of cute women and all that. Obama needs to lighten up on there, it’s not for serious stuff,”
President Obama’s latest posts about the possibility of the war in Syria have been reported by someone and he received a warning from Facebook that he will be prevented from posting on his profile for 24 hours.
He has also commented “Really, Putin needs to grow up. If he didn’t like that [post], he could have just hid it from his news feed instead of creating all this Facebook drama,”
JOE BIDEN “Vice President of the United States” announced to reports that President Obama has signed into his Twitter account to unfollow Putin.
The turmoil generated between Putin and Obama over their dispute on the Syrian crisis. Expanded to reach the social networks
Putin and Obama on social Networks
The question now is, are we witnessing a new stage of the cold war between the two countries, will they continue the war online instead of the military tactics and old spy war?
It’s obvious that social media is really changing the game in everything, and now it’s taking over on a very high level.
Keep an eye on Digital Boom and we will keep you posted with more news and updates on the cold war and even more…
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