News
Breaking news and timely stories on tech, media, and marketing that matter to brands, agencies, and startups in the MENA region.
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Vodafone Egypt Features the Amr Diab Effect
Vodafone Egypt has launched a new advert featuring the Amr Diab’s effect on youth culture over the past three decades. Portraying…
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11 Talented Egyptian Photographers on Instagram
Even though Facebook and Twitter are the most popular social platforms in Egypt, recently, Egyptians showed interest in Instagram, which opened a…
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Dubai Ruler Tweets Ultimatum
Responsible leaders hold their governments accountable. Dubai Ruler set an example for Arab leaders on Twitter, giving his officials a 1-month ultimatum to…
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Dolce 2015, Thank You Jumana
Dolce kicked-off summer 2015 activations with a TVC hitting on the corporate life drama. The new product which called Dolce…
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Chipsy Egypt Draws 90 Million Happiness
Chipsy Egypt kicked off a new positive advertising campaign calling for the start of a “90 million laugh”. Featuring Egyptian…
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Haifa Wehbe disables VEVO dislikes, comments over social media outrage
The Lebanese singer and actress Haifa Wehbe has recently joined Vevo as one of the most notable singers in the…
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Top Engaging Sham El-Nessim Activations on Social Media
Sham El-Nessim, or “Smelling/Taking In of the Zephyrs,” is an Egyptian national holiday marking the beginning of spring. It always…
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Coca Cola Egypt Celebrates 100 Years With Sham El-Naseem
Coca-Cola is celebrating 100 years with the world this year. Each country/region is creating a localized campaign inline with the…
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TA telecom as a Finalist at Red Herring Top 100 Europe
TA telecom is the only African tech company shortlisted as a finalist for Red Herring’s Top 100 Europe award. This…
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Facebook Video Obsession Spoils a Charitable Cause
Copying someone else’s content is unethical but did you ever imagine that downloading a Youtube video and sharing it on…
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Egyptian Cat Sinbad Sparks Strong Social Media Sentiment
The story of the Egyptian cat Sinbad, which found himself in England after getting locked up in a shipping container…
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7 Harmless Pranks for April Fools’ Day
April Fools’ Day is celebrated every year on the first day of April as a day when people play practical…
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Now Available: Twitter Curator Tool For Media Companies
After it was introduced in February, Twitter Curator tool is finally available for media companies, all you want to do…
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Global PR Trends Summit: The Power of Corporate Comms
With the Global PR Trends Summit wrapping up, Digital Boom brings you the best tips and inspiring quotes delivered by…
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Watch The Best Car Singing Video on Women’s Day
#WomensDay It is 2015’s International Women’s Day. Happy Women’s Day girls. These three ladies “Sketch She’s” have portrayed a lovely…
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