Insights
Get expert analysis, interviews, and thought leadership covering the latest challenges and opportunities in marketing, tech, and startups.
-
Lipton lifts Egypt’s mood with new integrated campaign
Engaging more than 9 million consumers in a challenge that aims at spreading positivity, Lipton hopes to create a ripple effect…
Read More » -
Ocean Blue, A Brand Attack Gone Wrong?
As a social media instructor, one of the things that always grab my attention is brand attacks. As it seems,…
Read More » -
Alibaba’s ‘Singles Day’ sale hit a record of $17.8bn in one day
E-commerce giant Alibaba has beaten its sales record for its annual Singles Day event. The company said sales this year…
Read More » -
Biscuit stock market shakes Facebook in Egypt
Skyrocketing prices are hitting Egypt everyday affecting many industries in the country due to the new VAT and dollar crisis. Coincided…
Read More » -
Akhbarak, Andalusia Hospitals Join Forces to Help Cure HCV
Share against Hepatitis C Virus (HCV) – A new click-funding campaign by Akhbarak.net and Andalusia hospitals in partnership with the Egyptian…
Read More » -
Emirates showers Ellen’s audience with free Dubai flights
Elegantly dressed in their beige uniforms and red hats, Emirates airline hostesses walked into Ellen DeGeneres studio, surprising the entire audience with…
Read More » -
Juhayna, Uber join forces on Mother’s Day to help combat women cancer
Photos of Egyptians hugging their moms flooded social media on Mother’s Day in response to a fundraising campaign launched by…
Read More » -
Frico Egypt Accused of Plagiarism Over Mother’s Day Visual
Frico Egypt has been accused of plagiarizing the visual for its Mother’s Day greeting, a digital agency have drawn similarities between Frico’s recent…
Read More » -
What about the ‘Whataboutz’?
Every year the Oscars ceremony provides us with interesting material to talk about and share over social media platforms, in…
Read More » -
3 Reasons Arsenal Should Hire an Egyptian Digital Agency
When Arsenal confirmed Mohamed Elneny’s transfer, Egyptians flooded the club’s social media with 280,000 tweets and millions of Facebook impressions…
Read More » -
Are Egyptians the Most Effective Marketers in the Middle East?
Egyptian marketers have taken home two Grand Prix awards at the Effie MENA Awards in three years, proving their campaigns…
Read More » -
Gloria Ceramic proves social media can empower brands
How many often talk the social media talk on behalf of their brands/companies versus who actually walk the social media walk to…
Read More » -
Digital Republic Wins Cristal Gold at Mena Cristal 2015
Mena Cristal festival has crowned Digital Republic, a pioneer digital agency based in Egypt with two top prizes “Gold & Grand”…
Read More » -
Donald Trump Suggests: ‘Maybe we should boycott Starbucks’
US presidential candidate Donald Trump threatened to end Starbuck’s lease on Trump tower, asking whether it’s about time to boycott the coffee…
Read More » -
Starbucks Christmas Cups Spark Heated Controversy
Trees, snowflakes, snowman, and santa went missing from Starbucks Christmas plain red cups this season sparking a social media frenzy…
Read More »
