Insights

Engaging more than 9 million consumers in a challenge that aims at spreading positivity, Lipton hopes to create a ripple effect...

As a social media instructor, one of the things that always grab my attention is brand attacks. As it seems,...

E-commerce giant Alibaba has beaten its sales record for its annual Singles Day event. The company said sales this year...

Skyrocketing prices are hitting Egypt everyday affecting many industries in the country due to the new VAT and dollar crisis. Coincided...

Share against Hepatitis C Virus (HCV) - A new click-funding campaign by Akhbarak.net and Andalusia hospitals in partnership with the Egyptian...

Elegantly dressed in their beige uniforms and red hats, Emirates airline hostesses walked into Ellen DeGeneres studio, surprising the entire audience with...

Photos of Egyptians hugging their moms flooded social media on Mother’s Day in response to a fundraising campaign launched by...

Frico Egypt has been accused of plagiarizing the visual for its Mother's Day greeting, a digital agency have drawn similarities between Frico's recent...

Every year the Oscars ceremony provides us with interesting material to talk about and share over social media platforms, in...

When Arsenal confirmed Mohamed Elneny’s transfer, Egyptians flooded the club’s social media with 280,000 tweets and millions of Facebook impressions...

Egyptian marketers have taken home two Grand Prix awards at the Effie MENA Awards in three years, proving their campaigns...

How many often talk the social media talk on behalf of their brands/companies versus who actually walk the social media walk to...

Mena Cristal festival has crowned Digital Republic, a pioneer digital agency based in Egypt with two top prizes "Gold & Grand"...

Trees, snowflakes, snowman, and santa went missing from Starbucks Christmas plain red cups this season sparking a social media frenzy...