Insights
Get expert analysis, interviews, and thought leadership covering the latest challenges and opportunities in marketing, tech, and startups.
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The Science of Sharing – how to develop engaging online content with Buzzfeed
It’s not easy to communicate as a marketer or communications professional in today’s digital world. We’re faced with hordes of…
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Huawei Egypt Exceeds Customer Expectations on Social Media
Huawei Egypt responded proactively to a tweet asking for the P8 device as a birthday gift. The tweet was signed…
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Digital Agency Accuses Vodafone Egypt of Plagiarism
Vodafone Egypt allegedly copied a health awareness Facebook post from GEhealthyme, said a digital agency early this month. “We found that…
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TBS ‘s Om Ali Fuels Outrage on Social Media
Since TBS opened, it has vowed to offer the optimum ingredients to stand out successfully as one of the top…
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Etisalat UAE loses Its own challenge, backfires online
Dubai – So, what happened with Etisalat UAE’s latest brand campaign #EtisalatChallenge? The campaign featured six international celebrities including Gerrard Butler, Ahmed…
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YouTube Terminates Al Nahar TV Channel
YouTube took down Al Nahar TV channel over alleged copyright violations, the world’s biggest online video platform said. “Al Nahar…
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The Creative Twitter Account of the British Ambassador in Egypt
When I first noticed the tweets of Mr. John Casson, The British Ambassador to Egypt, he was addressing the Egyptian Ministry of Foreign…
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Ayadina Restaurant, A Brand Attack Gone Wrong?
Usually in any brand attack we “the public audience” are clearly aware of the one specific reason that sparked the…
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EA Sports FIFA’s reply, a lost opportunity
This year’s Valentine’s Day, a woman bought the new EA Sports FIFA 2015 game for her boyfriend, then she discovered…
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Review: Sherine Ana Keteer on Social Media
Sherine 's new album "Ana Keter" in Social Media
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Case Study: Juhayna Cheering for Egyptian Mothers
Drawing a smile on viewers’ faces, Juhayna ’s television advertising campaign was able to capture life’s best and most cherished…
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Social Media Nightmare in The Left Bank Valet
Why would you choose a particular place to visit daily while you have many other options in the surrounding area.…
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Hello Happiness phone booth: A debatable Initiative
Coca cola is one of the world’s most loved brands, but in the UAE it’s not the market leader. The…
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Coca Cola Egypt World Cup campaign social media review
Coca-Cola Egypt World Cup Campaign, featuring Wael Gomaa, “Defense player in Egypt’s national team & Al Ahly club,” became the…
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Kebdet El Prince Turns Social Media Crisis into PR Win
Most brands panic during an online crisis, especially on social media. Their first instinct is often silence — a mistake…
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