Insights

It's not easy to communicate as a marketer or communications professional in today's digital world. We're faced with hordes of...

Huawei Egypt responded proactively to a tweet asking for the P8 device as a birthday gift. The tweet was signed...

Vodafone Egypt allegedly copied a health awareness Facebook post from GEhealthyme, said a digital agency early this month. "We found that...

Since TBS opened, it has vowed to offer the optimum ingredients to stand out successfully as one of the top...

Dubai - So, what happened with Etisalat UAE’s latest brand campaign #EtisalatChallenge? The campaign featured six international celebrities including Gerrard Butler, Ahmed...

YouTube took down Al Nahar TV channel over alleged copyright violations, the world's biggest online video platform said. https://www.youtube.com/user/alnahareg "Al...

When I first noticed the tweets of Mr. John Casson, The British Ambassador to Egypt, he was addressing the Egyptian Ministry of Foreign...

Usually in any brand attack we “the public audience” are clearly aware of the one specific reason that sparked the...

This year's Valentine's Day, a woman bought the new EA Sports FIFA 2015 game for her boyfriend, then she discovered...

Sherine 's new album "Ana Keter" in Social Media

Drawing a smile on viewers’ faces, Juhayna ’s television advertising campaign was able to capture life’s best and most cherished...

Why would you choose a particular place to visit daily while you have many other options in the surrounding area....

Coca cola is one of the world's most loved brands, but in the UAE it's not the market leader. The...

Coca-Cola Egypt World Cup Campaign, featuring Wael Gomaa, "Defense player in Egypt's national team & Al Ahly club," became the...

Most brands panic during an online crisis, especially on social media. Their first instinct is often silence — a mistake...