How To
You Are Going on Vacation, But Your Social Media Strategy Isn’t
![social media strategy, digitalboom, digital boom, social media, tools, meltwater, management tools, analytics tools, adb, adigitalboom](https://adigitalboom.com/wp-content/uploads/2015/08/working-on-vacation-1.png)
It is finally summertime. We have worked hard all year round, and now it is the time for a well-deserved vacation, far away from the office, where we can unplug, disconnect, be out of touch and out of reach. But can we really?
Community / social media managers know very well the 24/7 connected world we live in. Being constantly online means that our corporate presence on social media is always “on” and should be managed carefully, even when we are away.
Here I have listed 5 tips to help you enjoy an uninterrupted summer vacation while keeping your social media strategy working!
#1 Create a social media content calendar
Social content calendars are needed all year round. However, they become increasingly important when you are away as they help you plan and organize your content in advance. We recommend having a clear calendar of the content you want to push to your audience, taking into account major events that are happening during your absence. The calendar serves as an overview of concise deadlines as to when your content, including videos, images, blog posts, etc., should be ready.
#2 Schedule your social media posts
Now that you have a clear overview of the content you want to share with your audience while you are away, it is time to schedule your tweets and posts for your social accounts. Your followers don’t need to be deprived of content while enjoying your drink on the beach in Marbella. Media monitoring tools like Meltwater allow you to schedule your postings to make sure that you keep your followers well fed with good and engaging content.
#3 Set up your alerts
The nature of our 24/7 online lifestyle means that we have limited control, and you never know what can happen when you go away. Therefore, you are recommended to set up alerts for important keywords, including your name, your company name, etc. If you are the type of community manager that checks their email even when they are on holiday, then these alerts are handy to keep you informed of any potential issues or crises.
#4 Engage in real-time – even when you’re away
To ensure that you stay in control of your social strategy, you are advised to have a team member taking care of your social accounts while you are away. Your replacement must maintain the same style, the way you address social messages, tone of voice, and the overall brand message and identity. Please read my previous post, 8 Tips for Managing a Corporate Twitter Account.
#5 Share but don’t spam!
Social media means H2H! There is no harm in sharing a picture or two of your drink by the pool or your stroll along the boulevard – provided that your communications style allows for that. This can keep followers connected and engaged in events when you are away. Needless to say that oversharing – read bragging/spamming/inappropriate images – could be considered offensive and leads to losing followers.
Now that you have done all of the above have a fabulous summer vacation 🙂
Apps
5 Best URL Shortener Services in 2024 [Free & Paid]
![The 5 Best URL Shorteners 2020](https://adigitalboom.com/wp-content/uploads/2020/02/url-shortener-1.jpg)
A URL Shortener is a technique in which a URL may be made shorter and still redirect to the original long page.
Most URL Shorteners are free and easy to use but come with limitations.
Google shut down its Google URL Shortener in 2018 with continued support until March 30, 2019. However, all existing links will continue to redirect to the intended destination.
Top URL Shortener Services on the Internet
1. Bitly.com
Bitly offers a free and enterprise version of its URL shortening service. No signup necessary, but creating an account allows you to manage links quickly and change the short link characters if you wish.
According to this Quora answer, the enterprise version of Bitly costs around $995/month.
Pro Tip: add + after the short link to access analytics of any bitly link. bitly.com/link+
2. TinyURL
A simple shortener that requires no sign-up and allows users to customize the keyword. The service is free to use, but there is no analytics.
3. Short.io
The best shorten link provider so far, it has so many useful features such as google analytics integration, bulk import, broken links detection, built-in analytics with so many details, link cloaking, and more.
Cost: affordable compared to similar solutions.
4. Rebrandly
Rebrandly is one of the popular URL shortener services in the market. It’s the most complete and reliable link management platform. Their solution provides the easiest way to create, measure, and manage short URLs with a custom domain name.
You can buy your domain name using Rebrandly, tag your URLs using UTM tagging, allow social media pixels to optimize for conversions, and more.
It’s expensive compared to other solutions.
5. eg.gd
eg.gd is a new URL shortener service that offers the same as rebrandly but for free. It was launched last year when bit.ly service was blocked in Egypt.
How To
How to include current URL in a Webflow form?
![How to include current URL in a Webflow form?](https://adigitalboom.com/wp-content/uploads/2023/03/webflow-tricks.jpg)
In the course of my professional endeavors, I consistently inquire about the origins of information, the methods by which our audience discovers us, and the roots of potential leads. These inquiries, among others, are integral to unraveling the complexities of the marketing funnel.
A commonplace challenge encountered by numerous marketers on a daily basis revolves around a pivotal question: which blog post proves most effective in generating leads and conversions?
If you have a blog on Webflow that includes a lead gen form or a newsletter form in all blog posts, when you receive an email from one of the forms – of course, you have to find out the URL of the respective page. This way, you can detect the top converting posts.
I’ve been searching for a solution here and there and finally found it. So, I thought to share it here.
How to automatically include the current URL in the webflow form?
- Add an embed code before the submit button of your lead generation form or any other form type – make it hidden, and insert the following code into it then save.
- The javascript code you need to make this work:
<script type="text/javascript"> window.onload=function() {document.getElementById('pageurl').value = window.location.href;} </script> <input type="hidden" id="pageurl" name="pageurl" value="pageurl" />
3. Once published, any new form submission will have a new column called “pageurl” so you can detect the source page of this submission.
Follow us for more Webflow hacks.
How To
Google’s E-E-A-T Principle Explained for SEO Success
![Demystifying Google's E-A-T Principle for SEO Success](https://adigitalboom.com/wp-content/uploads/2023/09/google-e-e-a-t.webp)
In the ever-evolving world of digital marketing, staying ahead of the curve is paramount. One essential factor that often flies under the radar is Google’s E-A-T principle, which stands for Expertise, Authoritativeness, and Trustworthiness. This principle, now upgraded to E-E-A-T to include Experience, plays a pivotal role in enhancing website credibility and user experience.
In this article, we’ll delve into how understanding and implementing E-E-A-T can significantly influence your search engine rankings.
Unearthing the Essence of Google E-E-A-T
E-E-A-T is an acronym that encapsulates the qualities Google values when assessing the quality of online content. While it might not be explicitly mentioned in Google’s 200 known ranking factors, it holds undeniable significance in the eyes of quality raters and SEO professionals alike.
Expertise: Mastering Your Domain
Expertise is the cornerstone of E-E-A-T. It revolves around showcasing your in-depth knowledge and proficiency in your niche. To demonstrate your expertise effectively, consider these strategies:
1. Comprehensive Subject Mastery: Your content should reflect a deep understanding of your subject matter, leaving no room for ambiguity.
2. Credentials and Qualifications: Display relevant qualifications and credentials to bolster your credibility.
3. Proven Track Record: Highlight your past accomplishments and successes, as they can instill trust in your audience.
4. Research and Data: Stay updated with the latest research and trends in your field and back your content with accurate data.
5. Niche Specialization: Focus on a specific niche to establish yourself as an expert in that area.
6. Active Contribution: Contribute to your field by publishing content, and research papers, speaking at relevant events, or joining professional organizations.
Experience: Real-World Application Matters
Experience complements expertise by emphasizing practical, real-world application. To convey your experience effectively, consider these tactics:
1. Practical Application: Apply your knowledge in real-world scenarios and showcase your problem-solving skills.
2. Case Studies: Present real-world examples and results to illustrate your expertise in action.
3. Success Stories: Share stories of achievements or satisfied clients to instill confidence in your abilities.
4. Portfolio Display: For creative fields, such as design, art, or writing, showcase your previous work to demonstrate your experience.
5. Knowledge Demonstration: Stay updated with industry best practices, trends, and new developments, and share your insights through blog posts, articles, or speaking engagements.
6. Customer Testimonials: Positive testimonials from satisfied customers provide social proof of your expertise.
Authoritativeness: Building a Trustworthy Reputation
Authoritativeness centers on establishing your website as a reliable source of information within your niche. To enhance your authoritativeness, consider the following strategies:
1. Backlinks and Citations: Earn backlinks from authoritative websites in your industry, a strong signal of your website’s trustworthiness.
2. Awards and Recognition: Credible recognition, such as awards and certifications, contributes to your reputation.
3. Thought Leadership: Demonstrate authority through original research or innovative ideas, and engage in industry discussions.
4. Collaboration with Experts: Collaborate with recognized experts in your field through co-authored articles or speaking engagements.
5. Strong Social Media Presence: Engage with your audience on social media platforms to establish yourself as an authoritative figure.
6. Consistent, Relevant Content: Create high-quality content consistently to build credibility with users and search engines.
Trustworthiness: The Bedrock of Credibility
Trustworthiness is the final piece of the E-E-A-T puzzle, focusing on the credibility of your website’s information. To foster trustworthiness, adhere to these guidelines:
1. Transparency: Be transparent about your brand, contact details, business operations, and the purpose of your content.
2. Provide Accurate Information: Ensure your content is factually correct and up-to-date, and avoid misleading practices.
3. Ethical Practices: Follow ethical guidelines, respect user privacy, handle sensitive data responsibly, and comply with relevant laws.
4. User Experience and Security: Create a positive user experience and prioritize website security with HTTPS connections.
5. Customer Testimonials and Reviews: Genuine testimonials from satisfied customers bolster your website’s trustworthiness.
6. Customer Support: Offer prompt and helpful customer support to engage with your audience effectively.
7. Disclosure of Affiliations: Clearly disclose any affiliations or sponsorships that might impact your content.
While Google’s Quality Rater Guidelines may not explicitly mention E-E-A-T, adhering to these principles can significantly improve your website’s credibility and user experience. Remember, achieving higher SERP rankings requires a holistic approach, and understanding and implementing E-E-A-T is a valuable piece of the puzzle.
If you need expert guidance, consider enlisting the support of professional SEO services to help you navigate this ever-changing landscape.
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