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3 Creative Egyptian Women Who Master E-commerce

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ecommerce, cairo, egypt, startup, online shop, online store, egyptian women, digital boom, J's Designs, Okhtein, Shuffle Designs

E-commerce empowers small businesses to grow by generating revenues without having real stores. That’s why it is necessary that you build and develop a strong online presence to prove your existence and stand out.

SEE ALSO: Why did these posts get over 2 million comments on Facebook?

Today, we would like to showcase three success stories of Egyptian women who seized the opportunity in the online fashion market and started their own e-commerce stores alongside creating appealing brands, pairing in mind 3 main pillars:

  • Create a brand identity with a target audience
  • Build a strong/creative website with e-commerce enabled
  • Use creative photographies
  • Optimize social media

Shuffle Designs

Amal Salah, the young architect, is the mastermind behind Shuffle Designs. She created the studio from her home. Amal creates nail portraits for almost any picture. She started with her Facebook page and managed to increase the audience in less than a year.

She managed to turn her passion and creativity work into a solid brand in the field of design and décor. Her work doesn’t include ready-made conceptual work, she also offers customized portraits. And to give more exposure to her brand, Amal created campaigns through her works like her movie collection which you can check on her page.

Shuffle Designs is proof that moms can still master a brand from zero to greatness.

Okhtein

Launched in 2013, sisters Aya and Mounaz Abdelraouf managed to launch Okhtein, their brand to bring uniqueness to the fashion scene. Their passion for design allowed them to be one of the top fashion brands in the country.

Okhtein is not just another fashionista blog; it is a well-established website that promotes a classy brand in fashion. The sisters managed to make this brand so unique that you won’t be able to close their website while you are browsing through their products.

The success behind Okhtein is the fact that each product has its own individuality. You won’t find repetition or stereotype here.

They were able to add to the fashion scene through their online presence. Aya and Mounaz succeeded in adding diversity to the fashion scene and managed to preserve their own brand among other top fashion brands in the country.

J’s Designs

Jude Benhalim created her own brand of jewelry designs from her passion for Nubian culture. J’s Designs are a fusion of oriental and Nubian beauty.

Jude’s work is unique and simple. She adds a concept to each design she creates. It is not simply a piece of accessory; it is a design to empower women. Her new “SHE” collection is specifically designed to help women feel their inner beauty.

J’s Designs is about making accessories, not only something to wear but something to highlight women’s inner beauty.

Her passion is reflected through her designs which she hopes women would feel confident and powerful when wearing them.

This is not everything, keep up with us for more inspiring & successful stories from Egypt and the Middle East.

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Startups

Rising from Debt: Al Nashmiah Farms’ Battle to Empower Indebted Women

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Rising from Debt: Al Nashmiah Farms' Battle to Empower Indebted Women

Al Nashmiah Farms, committed to aiding women burdened by debt and facing the threat of incarceration, offers a novel solution for them to earn their way to freedom. Under the leadership of Razan Harb, motivated by her family’s financial struggles, the farm has become a pivotal force in rescuing those ensnared in the debt trap, providing them with employment and a sense of purpose.

Harb, observing the plight of many women who took loans in hopes of improving their families’ fortunes, only to be overwhelmed by unfortunate circumstances, economic downturns, and oppressive taxes, has established a farm that serves as both a source of employment and a supplier of high-quality produce to major markets.

The farm’s operations include the provision of household essentials, emphasizing the importance of quality through methods such as nitrogen sterilization and the use of healthy packaging. Additionally, Harb has initiated work-from-home opportunities, enabling women to engage in the packing of vegetables and fruits for market and direct sales, thereby offering a sustainable model for economic independence and recovery from debt.

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GoDaddy’s Global Markets VP Predicts Egypt’s E-commerce to Hit $9.88 Billion by 2028

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GoDaddy's Global Markets VP Predicts Egypt's E-commerce to Hit $9.88 Billion by 2028

Selina Bieber, the Senior Director of Global Markets at GoDaddy, has predicted a significant increase in Egypt’s e-commerce revenue. By 2028, it could reach $9.88 billion.

Godaddy is forming strategic partnerships and launching initiatives to help local entrepreneurs. These efforts align with Egypt’s digital transformation goals and its Vision 2030.

In an interview with the Arabic financial news “Amwal Al Ghad,” Bieber spoke about GoDaddy’s plans and how they match Egypt’s 2023 strategy. She highlighted the company’s aim to provide effective, easy-to-use digital tools and services. By 2024, GoDaddy wants to serve more customers in Egypt by making its digital tools more widespread.

The company is working closely with the Egyptian government, especially the Ministry of Planning. They are offering training programs to improve the digital skills of startups and existing businesses. GoDaddy’s services in Egypt include domain registration, web hosting, e-commerce solutions, and digital marketing tools.

Recent surveys support Bieber’s positive outlook for e-commerce in Egypt. They show a clear trend towards digital strategies among small businesses. Many are realizing the importance of having an online presence for their growth and success.

As GoDaddy continues its partnerships and supports government digital initiatives, its influence on Egypt’s digital landscape is growing. The company is committed to sustainability and reducing its carbon footprint. It aims not just for business growth but also to contribute to a sustainable and thriving digital economy in Egypt.

The 2028 projection indicates a vast potential for e-commerce, with GoDaddy playing a key role in this digital evolution.

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Apps

Saudi Fintech ‘Lendo’ Raises $28M in Series B Funding

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Lendo Secures $28M in Series B Funding Led by Sanabil Investments, Eyes IPO

Lendo, a Saudi Arabia-based shariah-compliant debt crowdfunding marketplace, has raised SAR 105 million ($28 million) in Series B funding led by Sanabil Investments, a wholly-owned company by the Public Investment Fund (“PIF”). The round saw participation from Shorooq Partners, AB Ventures and other investors.

Lendo is a Shariah-compliant, debt crowdfunding marketplace that helps pre-finance outstanding invoices for businesses in Saudi Arabia. The platform is a community of creditworthy borrowers and sophisticated investors looking for alternative investments. The platform is licensed by the Saudi Central Bank (SAMA). Lendo will use the funds to support its fast-growing customer base in Saudi Arabia which has grown 3X year-on-year, introduce more innovative financing products, and accelerate market expansion plans.

“With this funding round, we are going to expand into new markets, support new and current customers, and launch new Shariah-compliant products, all the while continuing to innovate the marketplace for digital lending. We are going to make financial services more accessible, affordable, and inclusive for everyone. I am excited to see what the future holds for our company,” said Osama Alraee, CEO, and co-founder of Lendo, who also disclosed its plans for an IPO within the next few years.

Alraee has also expressed his gratitude to SAMA (Saudi Central Bank), Fintech Saudi, MCIT, Misk, and Monshaat for their unwavering support, emphasizing the pivotal role they have played in advancing financial inclusivity and fostering innovation in partnership with Lendo to reshape the financial landscape. Their dedicated efforts in advancing financial inclusivity and fostering innovation have been invaluable to us. We greatly appreciate their partnership in our mission to transform the financial landscape

Commenting on the announcement, Sanabil Investments said: “Lendo is a leading fintech company that is transforming the financial services industry in their specialist area of Shariah-compliant digital lending for SMEs. The Lendo team, especially the founders, Osama and Mohamed, have achieved a significant amount in a relatively short period, and we are eager to join their journey of increasing access to flexible financial solutions in Saudi Arabia and the region at large.”

“The growing demand for alternative, agile, and accessible lending solutions presents a significant opportunity. At Lendo, we are well-positioned to lead the charge in promoting financial inclusion not only in Saudi Arabia but also beyond. By fueling SME growth, we aim to contribute to the realization of Saudi Arabia’s Vision 2030 economic goals and to create a ripple effect of opportunity throughout the MENA region,” said Mohamed Jawabri, COO, and co-Founder of Lendo.

Lendo previously raised a SAR 27 million Series A funding round ($7.2 million) in 2021 led by Derayah Ventures with participation from Seedra Ventures and other investors, bringing the fintech’s total funding to SAR 132 million ($35.2 million).

Since the inception of Dec 2019, Saudi fintech Lendo has processed more than 2,500 financing transactions on its platform, providing over SAR 1 billion ($300 million) in financing to SMEs and generating SAR 140 million ($37 million) returns for investors.

The Small and Medium Enterprise financing landscape in the Middle East and North Africa (MENA) presents a substantial market opportunity as limited financial access continues to restrict the growth of the region’s businesses, with commercial banks hesitant to issue loans to SMEs at scale, resulting in a high percentage of declined financing requests annually. According to the International Finance Corporation (IFC), the SME financing gap is estimated at SAR 19.5 trillion ($5.2 trillion) every year in developing countries.

Lendo’s debt crowdfunding platform aims to bridge the financing gap for SMEs, which aligns with the Saudi Vision 2030 to significantly expand SME lending from 4% in 2018 to 20% by 2030.

The total value of debt crowdfunding in Saudi Arabia surged from 1.4 million SAR in 2019 to SAR 771 million in 2022, marking a remarkable 430% growth, according to SAMA’s annual fintech report 2022.

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