Marketing

Discover the latest in digital marketing: performance, content, social media, SEO, SEM, and brand strategy from MENA’s top voices.

Sara El-KhaliliMarch 22, 2018
7

Sponsors hijack Egypt’s World Cup 2018 airplane branding

On Tuesday, Egypt revealed the 2018 World Cup airplane sparking frenzied criticism on social media over the state-owned mobile operator’s…
Read More »
Alex MaloufJanuary 28, 2018
6

Who Egyptians trust most, least when it comes to brands

Trust is one of those intangibles which we as communicators must always focus on. Trust, that notion of one person…
Read More »
Alex MaloufNovember 19, 2017
4

Jehan Abdulkarim Becomes First Gulf National Named Holmes Report Innovator

Jehan Abdulkarim, a Bahraini national and Accenture’s Marketing and Communications Director, has become the first Gulf national to be named…
Read More »
Ahmed MaherNovember 12, 2017
46

From Bird to X: The Evolution of the Twitter Logo (2006–2025)

Recognized by 90% of internet users, Twitter’s iconic bird logo once symbolized global conversation. But by 2025, the platform—now rebranded…
Read More »
Alex MaloufNovember 5, 2017
9

Egypt’s Narrative Summit: Digital is the key to promoting ‘Brand Egypt’

If Egypt is going to be a competitive nation brand globally, the country must make better use of digital communications…
Read More »
Lina GilaniOctober 11, 2017
16

Vodafone Unveils New Brand Identity As It Moves On From ‘Power To You’

Vodafone revolutionized its brand positioning strapline, strategy, and visual identity globally. These were the first changes to a renowned brand…
Read More »
Editorial TeamOctober 3, 2017
13

5 Marketing Tips for Your Facebook and Instagram Campaigns

Priya Patel, Brand Development Lead at Instagram and Ian Manning, Head of Agencies, Middle East, Africa and Pakistan at Facebook…
Read More »
Editorial TeamAugust 15, 2017
6

Google tops YouGov’s inaugural global brand health rankings

Google tops the first-ever global brand health rankings released by YouGov BrandIndex. In a list dominated by online brands, the…
Read More »
Editorial TeamJuly 10, 2017
9

Marketing Kingdom Cairo 3 to Focus on the Role of Agencies in Driving the Digital Revolution

Bassem ElHady from KIjamii, Amal Homosany from Initiative Media, Ahmed Abbas from DigiSay and Amr El Kalaawy from FP7/CAI will…
Read More »
Editorial TeamApril 9, 2017
12

Top Reasons To Attend The Creative Industry Summit in Cairo

Telling creative stories that can boost a marketer’s career, inspire innovative campaigns, and optimize strategies, the upcoming two-day Annual Creative…
Read More »
Lina GilaniMarch 20, 2017
7

Marketing Kingdom Cairo 3: Conference and Awards

P World, the organizer of the Marketing Kingdom Cairo, has just announced that the third edition of the global marketing…
Read More »
Lina GilaniMarch 14, 2017
12

YouGov: top 10 best perceived brands by women in Egypt

YouGov’s Brandindex yearly rankings of the best perceived brands by women in Egypt has been topped by Facebook. This year’s…
Read More »
Lina GilaniFebruary 19, 2017
14

Gene Editing, New Mental Health, The Year of Giving, Halal Tourism – New Trends in MENA for 2017

J. Walter Thompson Innovation Group MEA released its Future 100 Trends and Change to Watch in 2017 report, which highlights…
Read More »
Editorial TeamFebruary 19, 2017
8

Egypt’s Employment News Bulletin (Feb 13 – 19)

Each week Digital Boom posts available positions within the marketing and advertising industry in Egypt in collaboration with Wuzzuf.com. Email lina@adigitalboom.com with…
Read More »
Editorial TeamJanuary 12, 2017
19

Snickers latest in-store campaign pulled off the shelves in Saudi

In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers.…
Read More »