News
Breaking news and timely stories on tech, media, and marketing that matter to brands, agencies, and startups in the MENA region.
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10 Cool Facts About The Marketing Kingdom Cairo 2
With less than three weeks to go to the Marketing Kingdom Cairo 2, scheduled to take place from 26-27 October…
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Using technology to give people access to mental health professionals
Although Egypt’s mental health policy was formulated back in 1978, the Egyptian government only spends 2% of its already meager…
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hug digital Wins Abu Dhabi Development Mogul TDIC’s Digital Business
Dubai, UAE – Leading regional digital agency hug digital announced today securing the digital business of Tourism Development & Investment…
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hug digital Tightens Relationship with Al-Futtaim Group
Dubai, UAE – Leading regional digital agency hug digital announced today securing the digital businesses of several subsidiaries belonging to…
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Digital Media Forum Back to Cairo for the 3rd Year in a Row
The Digital Media Forum is coming back to Cairo on October 19th, in the heart of downtown at the Four…
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Big data more important than ever as e-commerce market in MENA booms
The e-commerce industry has been growing dramatically in the Middle East lately with an average revenue of $39 billion in…
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How Rimmel London Leverages Influencer Marketing in MENA
The global beauty brand Rimmel London and the reigning supermodel and beauty icon Kate Moss have recently introduced a special-edition lipstick…
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5 Hacks Can Improve Your Twitter Advertising Strategy
Twitter is the most dynamic, live and conversational social media platform, we’ve prepared 5 more ways to get your even…
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Centrepoint, Home Centre and Max shut down in Alexandria
Orient International Trading Ltd is consolidating its business operations in Egypt, and will close its Centrepoint, Home Centre and Max…
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Careem Announces Surprise Integration of 42,000 White Taxis in Egypt
New service to be launched after Eid Al Adha as a dispatching service with a nominal fee. Careem announced today…
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A15 invests in Fintech startup ‘PayMob’ to empower the digital and Internet economy
Egypt, Cairo, September 2016, A15, a leading technology investor, announced today its new investment in PayMob, a leading Payment Service…
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Instagram lets you zoom on photos and videos, finally
Ever wanted to see a specific detail in a photo or a video on Instagram, and tried to zoom but…
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Why MENA communicators should care about dark social?
Let me ask you a question. Name the most popular application on the phones of consumers in the Middle East.…
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Chipsy Egypt Manipulates Disgruntled Customer Using Mortada Mansour’s Meme
We’ve all seen it happen, but we rarely see a brand does it so well in Egypt. Chipsy Egypt got…
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A15, Kijamii join forces to create the biggest social media group in MENA
A15, the leading technology investor, announced today a Partnership with Kijamii, a leading one-stop shop for integrated digital solutions with…
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