Last week, dubizzle website and mobile app started carrying a new message below the main logo stating that ‘dubizzle is an OLX company’. This step is a...
Uber, the little App on your smartphone, is in 57 countries and makes more revenue than most rental car companies in major airports across the world,...
YES! Lexus hoverboard is now real. Lexus made every child who was born in the 80’s dream’s come true. Introducing the Lexus Hoverboard The Lexus Hoverboard...
Every year, Ramadan Commercials, Programs, Series become the most talked about topics in Egypt. Brands compete to capture the hearts and minds of the audience whom are...
As the telecom war continues in Egypt, Etisalat Misr released their Ramadan TVC, mocking Vodafone Egypt’s Ramadan family ad. Etisalat hired the famous genie featured in...
The beauty of Ramadan advertising is that you don’t always need to get overly creative to come up with an effective marketing campaign. By emphasizing the...
Vodafone Egypt kicked-off Ramadan’s media race with a brand TVC. The ad theme “قوتك في عيلتك” is portraying how people get empowered by their families. Vodafone...
Be it the first time I start writing with Digital Boom, I’ll focus this article/tips on a dream that I am always a good chaser of...
T-Pay is a new online payment method, introduced to the MENA region. T-Pay enables users to pay for their online memberships, apps, in app-purchases, online gaming,...
Social media has dramatically changed how we communicate and provide us with untraditional ways to deliver our message. PR is arguably one of the main disciplines...