Campaigns

Explore the latest ad campaigns, creative brand activations, and case studies from agencies and brands across Egypt and the wider MENA region.

Ahmed MaherJanuary 30, 2019
12

OSN Network Drives Up To Six Times Online Sales Using Facebook Ads

The Middle Eastern TV operator, OSN, saw online sales rise 6.3 times after using the Facebook website conversions ad objective.…
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Editorial TeamDecember 21, 2018
14

STC Shuts Down All Branches In Saudi Arabia For ‘Digital Day’

The Saudi Telecom Company (STC) closed all of its branches across the Kingdom for one day (Wednesday, December 19th), activating…
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Dalia KhirfanSeptember 18, 2018
5

Mountain View Passes the Crown

A white and blue idyllic architectural design overlooking turquoise waters with a Greek crown in the foreground captured Egyptian social…
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Mahmoud MaherJune 14, 2018
16

Mo Salah advert fires up Egyptians ahead of football games

At the sound of war drums, a new advertising video featuring Mohamed Salah shows Egyptians replacing Ramadan lanterns with national…
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Sara El-KhaliliJune 12, 2018
8

Pepsi’s Latest Digital Campaign Will Have You Singing From The Top of Your Lungs

Building a stronger connection between fans and the Egyptian national football team ahead of the big games this month, Pepsi…
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Editorial TeamJune 12, 2018
11

Elios Egypt continues with ‘Dark Humor’ campaign in Ramadan

After the success of “Dark Humor” campaign in March, Elios Egypt has decided to continue with the same concept in Ramadan…
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Ahmed MaherMay 31, 2018
13

Baraka Water distributes goodness during Ramadan, Careem joins forces

Baraka Water called on social media users to post photos of the new Baraka Water bottle using the hashtag #تلاتين_يوم_بركة (Thirty…
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Lina GilaniMay 22, 2018
27

5 reasons why donors prefer mobile donations in Egypt

Revolutionizing non-profit fundraising one text message at a time, mobile technology has been key in raising millions for Egyptian charities…
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Editorial TeamApril 24, 2018
13

Kuwaiti bank talks Egyptian proverbs in new rebranding campaign

Featuring popular Egyptian proverbs, Al Ahli Bank of Kuwait – Egypt (ABK-Egypt) launched a new advertising campaign that promises to…
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Nermeen SalemApril 11, 2018
12

Mosawer and Misr El-Kheir Join Forces to Free Women In Debt

Thousands of Egyptian women end up behind bars for failing to pay small personal debts. Misr El Kheir Foundation and…
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Nermeen SalemMarch 29, 2018
8

Cottonil’s ‘Be Sure’ Campaign Hits a Guinness World Record

Leading underwear and home-wear brand; Cottonil launched its prostate cancer awareness “Be Sure” campaign, providing 10,000 free PSA check-ups for…
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Lina GilaniDecember 8, 2017
10

Inertia Egypt Reveals New Tagline ‘Remember to Live’

Inertia Egypt launched a campaign to reveal their new catchy tagline: remember to live. The campaign featured numerous videos across…
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Lina GilaniNovember 3, 2017
11

Vodafone Spooks Egyptians With Viral Flex Super Powers Campaign

Vodafone Egypt took advantage of the Halloween celebrations in Egypt to create more exposure for the Flex tariff. They devised…
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Editorial TeamOctober 27, 2017
23

McDonald’s Egypt Misspellings Spark Viral Campaign

Egyptians mocked McDonald’s on social media platforms over misspelled Arabic words seen on donation boxes for Ezbet Khairallah’s education development…
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Lina GilaniOctober 11, 2017
19

Vodafone Unveils New Brand Identity As It Moves On From ‘Power To You’

Vodafone revolutionized its brand positioning strapline, strategy, and visual identity globally. These were the first changes to a renowned brand…
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