Insights

Every minute Mohamed Salah scores, a reverberation of football fans in the streets is heard. This is not Liverpool or...

On Tuesday, Egypt revealed the 2018 World Cup airplane sparking frenzied criticism on social media over the state-owned mobile operator’s...

Egyptians mocked McDonald's on social media platforms over misspelled Arabic words seen on donation boxes for Ezbet Khairallah's education development...

THE COLOUR OF CORRUPTION RECLAME AQUI | GREY BRAZIL "To fight corruption is to make it visible." The Colour Of...

Cook Door, the Egyptian fast food chain, probably made this year's most memorable feel -good moment on social media. And...

Growing up in the region, I was (and still am) far too talkative. To keep me from getting into trouble,...

What makes people stop scrolling and start watching video on Twitter? New research reveals what it is that works best...

It all started Sunday on a united Express Flight 3411 when a 69 old doctor David Dao has been forcibly...

What makes a successful founder? Many in the startup ecosystem have stepped in to answer this question, which is constantly...

Despite 76% of MENA organizations saying printing or copying documents is “essential” or “very important” to them, 62 % of...

In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers....

Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it's the hijacked...

Careem Egypt has launched a new nationwide initiative, offering free rides to all hospitals in Egypt for blood donation, in...

Engaging more than 9 million consumers in a challenge that aims at spreading positivity, Lipton hopes to create a ripple effect...

As a social media instructor, one of the things that always grab my attention is brand attacks. As it seems,...

E-commerce giant Alibaba has beaten its sales record for its annual Singles Day event. The company said sales this year...

Skyrocketing prices are hitting Egypt everyday affecting many industries in the country due to the new VAT and dollar crisis. Coincided...

Share against Hepatitis C Virus (HCV) - A new click-funding campaign by Akhbarak.net and Andalusia hospitals in partnership with the Egyptian...

Elegantly dressed in their beige uniforms and red hats, Emirates airline hostesses walked into Ellen DeGeneres studio, surprising the entire audience with...

Photos of Egyptians hugging their moms flooded social media on Mother’s Day in response to a fundraising campaign launched by...

Frico Egypt has been accused of plagiarizing the visual for its Mother's Day greeting, a digital agency have drawn similarities between Frico's recent...

Every year the Oscars ceremony provides us with interesting material to talk about and share over social media platforms, in...

When news of Arsenal's interest in midfielder Mohamed Elneny leaked last December, thousands of enthusiastic Egyptians flooded the club's social media...

For all of you other Arab nationals (especially us Lebanese), please do forgive the question. But having sat through another...

How many often talk the social media talk on behalf of their brands/companies versus who actually walk the social media walk to...

Mena Cristal festival has crowned Digital Republic, a pioneer digital agency based in Egypt with two top prizes "Gold & Grand"...

Trees, snowflakes, snowman, and santa went missing from Starbucks Christmas plain red cups this season sparking a social media frenzy...

It's not easy to communicate as a marketer or communications professional in today's digital world. We're faced with hordes of...

Huawei Egypt responded proactively to a tweet asking for the P8 device as a birthday gift. The tweet was signed...

Vodafone Egypt allegedly copied a health awareness Facebook post from GEhealthyme, said a digital agency early this month. "We found that...

Since TBS opened, it has vowed to offer the optimum ingredients to stand out successfully as one of the top...

Dubai - So, what happened with Etisalat UAE’s latest brand campaign #EtisalatChallenge? The campaign featured six international celebrities including Gerrard Butler, Ahmed...

YouTube took down Al Nahar TV channel over alleged copyright violations, the world's biggest online video platform said. https://www.youtube.com/user/alnahareg "Al...

When I first noticed the tweets of Mr. John Casson, The British Ambassador to Egypt, he was addressing the Egyptian Ministry of Foreign...

Usually in any brand attack we “the public audience” are clearly aware of the one specific reason that sparked the...

This year's Valentine's Day, a woman bought the new EA Sports FIFA 2015 game for her boyfriend, then she discovered...

Sherine 's new album "Ana Keter" in Social Media

Drawing a smile on viewers’ faces, Juhayna ’s television advertising campaign was able to capture life’s best and most cherished...

Why would you choose a particular place to visit daily while you have many other options in the surrounding area....

Coca cola is one of the world's most loved brands, but in the UAE it's not the market leader. The...

Coca-Cola Egypt World Cup Campaign, featuring Wael Gomaa, "Defense player in Egypt's national team & Al Ahly club," became the...

So many brands in the world become scared when it comes to crisis online "especially on social media", actually, they...

A new happy story for the Egyptian player Mohamed Salah has been written after scoring his 6th goal with Chelsea...

Egyptians on English Premier League's Big Four Clubs

A Digital Boom On 15th of Jan, Sherine has launched her new album "Ana Keteer"