Insights
Get expert analysis, interviews, and thought leadership covering the latest challenges and opportunities in marketing, tech, and startups.
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GoDaddy’s Global Markets VP Predicts Egypt’s E-commerce to Hit $9.88 Billion by 2028
Selina Bieber, the Senior Director of Global Markets at GoDaddy, has predicted a significant increase in Egypt’s e-commerce revenue. By…
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Case Study: How Tarek Nour Turned La Poire’s 2020 Ramadan Campaign into Marketing Gold
Tarek Nour Communications (TNC) dropped a short yet powerful case study on its 2020 Ramadan campaign for La Poire, and…
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10 tips for managing a successful cause on Facebook
Witnessing the suffering of Egyptian single mothers, I started a Facebook group in 2016 in an attempt to shed light…
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Sponsors hijack Egypt’s World Cup 2018 airplane branding
On Tuesday, Egypt revealed the 2018 World Cup airplane sparking frenzied criticism on social media over the state-owned mobile operator’s…
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McDonald’s Egypt Misspellings Spark Viral Campaign
Egyptians mocked McDonald’s on social media platforms over misspelled Arabic words seen on donation boxes for Ezbet Khairallah’s education development…
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The Colour of Corruption Case Study
THE COLOUR OF CORRUPTION RECLAME AQUI | GREY BRAZIL “To fight corruption is to make it visible.” The Colour Of…
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What We Can Learn About Proactive Marketing From Cook Door’s Viral Moment of 2017
Cook Door, the Egyptian fast food chain, probably made this year’s most memorable feel -good moment on social media. And…
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Why Middle East marketing and politics don’t mix
Growing up in the region, I was (and still am) far too talkative. To keep me from getting into trouble,…
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Twitter research explores the neurology of video consumption
What makes people stop scrolling and start watching video on Twitter? New research reveals what it is that works best…
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United Express Fails and Emirates Airline Strikes Back
It all started Sunday on a united Express Flight 3411 when a 69 old doctor David Dao has been forcibly…
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6 Personalities of Successful Founders
What makes a successful founder? Many in the startup ecosystem have stepped in to answer this question, which is constantly…
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62% of MENA organizations do not measure printing costs, says Canon study
Despite 76% of MENA organizations saying printing or copying documents is “essential” or “very important” to them, 62 % of…
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Snickers latest in-store campaign pulled off the shelves in Saudi
In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers.…
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EgyptAir Lashes at Haaretz’s Misleading Tweet
Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it’s the hijacked…
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Careem Deploys Free Rescue Rides Post Cathedral Attack, Uber Joins Forces
Careem Egypt has launched a new nationwide initiative, offering free rides to all hospitals in Egypt for blood donation, in…
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