News
Rafeeg rolls out new update for its home improvement app
Rafeeg, an app-based marketplace for home improvement needs, has rolled out an update that comes with a new design and easy-to-navigate interface to make the everyday search for household needs a hassle-free experience.
Abu Dhabi’s first online marketplace app undergoes major transformation offering a faster and better solution for all household maintenance needs at competitive prices
Building on its highly successful platform, Rafeeg has added new features and navigation tools to enhance the overall experience of its users, offering them the complete authority to choose suitable service providers based on their quotations, work portfolios, and customer reviews. This reduces the overall time taken from booking to delivery significantly, making it one of the fastest delivery platforms in the industry.
The free-to-use app can be downloaded from Android link or iTunes link
The platform is backed by an in-app live customer support that functions 24/7 to provide all possible assistance required for the smooth transaction. To offer greater protection, the app also allows users to generate an online invoice and archive it as long as their accounts are active.
The 100 per cent Emirate-born concept has been conceived and developed by Khamis Al Sharyani, who brings along with him over 15 years of experience in successfully launching innovation digital ventures that has helped serve many online users and the community at large.
“In this ever-changing technology landscape, what is driving the demand is convenience. People want virtually everything at their fingertips, and they expect services to be as convenient and hassle-free as possible. Rafeeg looks to do the same by offering a fast, efficient and competitive solution for all household needs with a touch of your finger,” said Khamis Al Sharyani, founder and CEO of Rafeeg.
“With Rafeeg, the users are able to strike a better deal directly with the service providers without the need to visit a shop or market physically,” he said.
The Abu Dhabi’s first online marketplace app is fast expanding its reach to Dubai and other parts of the country. It currently has more than 10,000 customers and a strong network of 450+ verified suppliers.
“The rapid increase in our customer and supplier base is a testimony to the fact that thousands of people are using this platform every day to seek solutions for their house maintenance and decoration needs. We are committed to continue offering high-quality services to our users at their doorsteps, in the quickest possible time, and at a competitive price,” said Al Sharyani.
Unlike some of the other apps available in the marketplace, Rafeeg not only carries out a proper assessment of every request before assigning it to the right service provider but also follows it up till the end to make sure that the work is completed efficiently within the given time frame. Besides offering the 24/7 chat support, the free-to-use app also allows users to put up their reviews after the work is done.
“We have worked extensively to develop a strong monitoring system that tracts every deal till the end to offer complete customer satisfaction. We take corrective measures by suspending accounts of service providers or shop owners if they are found to be charging a high price or not committed towards our customers, besides taking them to the courts if needed to protect our customers,” said Al Sharyani.
Rafeeg also has been expanding its supplier base by tying up with new companies and shop owners that share the same long-term goals of providing more quality options and types of solutions at competitive prices to win the confidence of customers.
News
Putin, Obama war on social media starts with unfriend on Facebook
New stage of the cold war, is it?
The Social media war between Putin and Obama started with UnFriend, this is the action taken by Russian President Vladimir Putin to end the Facebook diplomacy with American president Barack Obama.
The unfriending comes after an official White House update about the possibility of a US-Syrian war. President Putin revealed that Obama’s updates about the Congressional debate on a possible war with Syria have annoyed him.
After unfriending, President Putin update status on profile “Something I should have done a long time ago”
Also, He said to Russia’s Pravda News Service “President Assad and I, we are the Facebook friends. We like the same pages, we share pictures of cute women and all that. Obama needs to lighten up on there, it’s not for serious stuff,”
President Obama’s latest posts about the possibility of the war in Syria have been reported by someone and he received a warning from Facebook that he will be prevented from posting on his profile for 24 hours.
He has also commented “Really, Putin needs to grow up. If he didn’t like that [post], he could have just hid it from his news feed instead of creating all this Facebook drama,”
JOE BIDEN “Vice President of the United States” announced to reports that President Obama has signed into his Twitter account to unfollow Putin.
The turmoil generated between Putin and Obama over their dispute on the Syrian crisis. Expanded to reach the social networks
Putin and Obama on social Networks
The question now is, are we witnessing a new stage of the cold war between the two countries, will they continue the war online instead of the military tactics and old spy war?
It’s obvious that social media is really changing the game in everything, and now it’s taking over on a very high level.
Keep an eye on Digital Boom and we will keep you posted with more news and updates on the cold war and even more…
News
Amr Diab Gets Hacked on Twitter
Amr Diab’s Facebook page has announced that his twitter account has been hijacked by anonymous and now tweeting political.
Update: Amr Diab’s Facebook Page announced that “Amr Diab’s Twitter account has been restored successfully and you can follow Amr’s tweets normally now”
Amr Diab got hacked on Twitter
On Thursday 9th of Jan, Amr Diab’s Facebook page announced that Amr Diab’s Twitter account has been hacked by anonymous and now tweeting politics!
Amr Abdul-Basset Abdul-Azeez Diab (born 11 October 1961) is an Egyptian singer and composer of pop music. He was awarded the World Music Award for Best Selling Middle East Artist, three times: 1998 for the album “Nour El Ain”, 2002 for the album “Aktrr Wahid Byhbak 2001” and 2007 for the album “El Lillady”. Amr Diab also won The African Music Awards 2009, Big Apple Music Awards; Life Achievements Awards: Best Singer of The Year in 2009, and Best Male Act in African Music Awards 2010.
He is known as the Father of Mediterranean Music He has created his own style which is often termed “Mediterranean Music” or “Mediterranean Sound”, a blend of Western and Egyptian rhythms.
In The Mediterranean in Music, David Cooper and Kevin Dawe referred to his music as “the new breed of Mediterranean music”.According to author Michael Frishkopf, Amr Diab has produced a new concept of Mediterranean music, especially in his international hit, “Nour El Ain”.
In his analysis of The Very Best of Amr Diab album, Victor W. Valdivia of All music said: “His music melded traditional Arabic sounds and textures with Western rhythms and instruments. The mesh was dubbed Mediterranean music, and The Very Best of Amr Diab displays Diab’s superb skill in creating it.”
In 1997, he won three awards at the Annual Arabic Festival: one for Best Video, for Best Song, and for Best Artist of the Year. Diab received a Triple Platinum Award for the sales of Nour El Ain and a World Music Award in Monaco.
After the success of the previously shared overall analysis of Sherine’s new album “Ana Keter” and her social media presence, we decided to fulfill your requests with more details and additional insights.
The report is from Jan 15 through Jan 31, 2014; however, starting Feb, we noticed that Sherine’s team has enhanced and developed how they engage with fans on Facebook.
Still, there’s more to do; please review the slides below to know what exactly they are missing with recommendations.
Check out the report:
Key take-outs in 15 days after the launch:
- Album gained 11 million views in 2 weeks on YouTube
- YouTube Channel subscribers boosted by 90K subscribers in 15 days out of 127K total subscribers overtime
- Buzz reached 15K tweets/RTs since the launch on Twitter
- How do people talk about the album/Sherine on Twitter?
- People are sharing songs from YouTube & SoundCloud
- +90% positive sentiment on Twitter
- Sherine’s Twitter account is excellent at spreading the news about the album’s success.
- People are tweeting the song’s lyrics.
- Sarcastic tweets about Sherine & few songs (regular) - Almost zero negativity about the album
- Album teasers on Facebook created credibility for Sherine’s page, reflected in the page results after the album’s launch in the next 15 days with 92K Interactions & 312K New Likes.
- The album received tremendous engagement on the launching date of Jan 15. However, no posts for four days after the launch negatively affected the interactions.
Recommendations:
Sherine Abdel Wahab’s Facebook page would have received double or maybe triple new likes and interactions if the improved posts’ quality; please find below the points taken:
- Long updates with no extra value-added will lead to losing your fans’ interest
- The text-only format isn’t preferred, as it is well-known that they generate less reach than other content (Facebook announcement)
- A call to action is essential to generate leads & increase engagement
- Each post has to have its visual, audio, or video so you can attract/engage your audiences
- Understand the situation and act upon it, always be relevant to the time and avoid posting irrelevant content at the wrong time.
- Revise the tone of voice in future activities.
To recap - Overall performance is average to good - Enhance your content formatting - Improve the tone of voice on all networks - Be creative to engage your fans better - Be Consistent - Start your SoundCloud account.
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