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EDITOR'S PICKS

F*** Being a Founder, Be a Follower

F*** Being a Founder, Be a Follower

Everyone wants to be a founder. We’re getting international appraise for being so creative and innovative within the entrepreneurship ecosystem in Cairo. Forbes wrote...
rimmel london, kate moss, meltwater

How Rimmel London Leverages Influencer Marketing in MENA

The global beauty brand Rimmel London and the reigning supermodel and beauty icon Kate Moss have recently introduced a special-edition lipstick collection to the market. The...
WhatsApp ends support to blackberry, iPhone 3G, 3GS, 4S, iOS 6, nokia, windows phones

WhatsApp to end support for millions of phones in 2017

  World's most popular messaging app, WhatsApp has some tough decisions and it's really bad news for many people. The Facebook-owned company, WhatsApp announced that its mobile app...
7 Big Stats That Show Which Ramadan Ads Really Resonated

7 Big Stats That Show Which Ramadan Ads Resonate Most

From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data. We collected digital stats for the...
Egyptians Photographers on instagram, instagram in egypt

11 Talented Egyptian Photographers on Instagram

Despite the fact that Facebook and twitter are the most popular social platforms in Egypt, recently, Egyptians showed interest in Instagram, which opened a window to amateur people...