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Zed has released its Ramadan 2022 brand campaign showing how happiness is everywhere at its new properties, the ad has featured a number of Egyptian and...
Etisalat Egypt kicked off Ramadan 2022 media race with a brand TVC that promotes Etisalat’s position in the market. The ad features Ahmed Ezz and the...
Vodafone Egypt kicked off the Ramadan media race with a brand TVC “Eli Benna Hayah” which translates to “What We Have Between Us is Life”, collaborating...
Dice Underwear’s ad for Ramadan 2022 has been suspended over alleged ethical violations by the Supreme Council For Media Regulation. “The Bureau of the Supreme Council...
Urging people to donate to feed fasting needy people this year, the Egyptian Food Bank put up a great ad with a special message loaded with...
Telecom Egypt launched its Ramadan 2022 commercial TVC on social media and Youtube, starred by Yasmine Abdel Aziz and Karim Mahmoud Abdel Aziz. The ad gained...
Orange Egypt kicked off the Ramadan media race with the late star Soad Hussny’s “Egypt sweetheart” movies themes, starred by three of the most popular Egyptian...
An entertaining, heartwarming ad is a forgiving excuse to interrupt a good series, especially during Ramadan when people seek comfort after a long day of fasting...
Cannes Lions has banned award submissions and delegations from Russian organizations for this year’s Festival of Creativity, in response to the country’s invasion of Ukraine. Ascential...
WPP is shutting down its operations in Russia due to the country’s invasion of Ukraine, a move that will affect its near-1,400 staff. WPP chief executive...
Awstreams, one of the top digital marketing agencies in the Middle East and North Africa, has offered a new take on fashion advertising with a concept...
Performance marketing is one of the most trending functions in any startup or growing business; it plays a significant role in growth. Sourcing high-quality applications for...
Snapchat is not only the platform of choice of Millennial and Gen Z audiences in Saudi Arabia but also incredibly popular amongst parents, according to a...
Tribe X, a pioneering digital marketing agency based in the United Arab Emirates with offices in Netherlands and Egypt, has been accredited by Facebook as a...
Google Ads is one of the most popular advertising platforms worldwide. Through Google Ads, you can reach your target persona because who doesn’t use at least...
Facebook has teamed up with leading regional creative agency, TBWA\RAAD, for its new campaign, #LoveLocal, an initiative to support local small and medium businesses (SMBs) in...
SellAnyCar.com, the UAE pioneer and leader in online auto marketplaces for used car sales, announced today it is expanding into Saudi Arabia used car buying market...
Promoting or recommending a product is commonly seen all over the internet, particularly on social media or bloggers pages. Influencer Marketing has become one of the...
History has shown us that images are worth more than words. Thanks to the rise of visual-based communication, we are returning to more graphic forms of...
Viber, owned by the Japanese company, Rakuten, and one of the world’s leading apps for free and easy communication, conducted an opinion poll of more than...
Yesterday, Facebook released a new metric called “distribution score” to measure the performance of Facebook pages. The company defined the new distribution score as: The distribution...
The Middle Eastern TV operator, OSN, saw online sales rise 6.3 times after using the Facebook website conversions ad objective. Promoting its new online-only subscription package,...
Liverpool’s forward, Mohamed Salah has returned to social media today, followed by a photo post of himself opening a DHL package. Salah deactivated all his social media accounts...
If you had trouble publishing ads on Facebook and Instagram in the last 48 hours, you weren’t alone. Facebook Ads Manager was reporting outages prior Black Friday...
Facebook Ads Manager tool went down for several hours on Tuesday, leaving brands and advertisers unable to run Black Friday ads. The platform returns with errors...
Top brands Hardee’s, Lipton, Mercedes-Benz Cars Middle East, Mountain View, Samsung Gulf Electronics, The Coca-Cola Company, and Western Union partner with the ad-supported free Spotify service...
The music-streaming service Spotify went live in 13 countries across the Middle East and North Africa today, including Egypt, Saudi Arabia, Palestine, UAE, Jordan, Oman, Qatar,...
Snapchat is launching the next phase of e-commerce advertising on the platform, following the launch of an advanced performance marketing suite this June. The new update...
Facebook has introduced new video creation tools that enable advertisers to easily convert existing images and text assets into mobile-first video ads. To help small and...
Facebook is making significant steps to bring more transparency to ads and Pages, in light of Cambridge Analytica scandal this year. The company has launched a...
The annual Dubai Lynx International Festival of Creativity concluded this evening with an Awards Ceremony following three days of talks, workshops, networking and creative inspiration. Jose...
Facebook banned ads for cryptocurrency and related activities in a new advertising policy issued on Jan. 30, which claims the move improves the integrity and security...
A new online platform from Wonderlists solves the unwanted gifts dilemma, making couples and gifters in Lebanon very happy. The service is reinventing the traditional wedding gift...
The number of commercial spots presented by non-profit organizations during Ramadan is valued at EGP 250 million in Egypt, according to IPSOS report. The report, which has...
“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but quickly begins to stink. Femvertising, gayvertising,...
Hell is just a sauna Here is how I described it in my 1st article in the series: “The value chain in the real [Content Publishing] world...
Pizza Hut faces a social media backlash and a boycott campaign after its Israeli branch posted an advert mocking the mass Palestinian prisoner hunger strike. Pizza...
Dubai – Anghami, the leading music streaming company in the MENA region, revealed today that it has recorded an amazing three-fold growth in Audio Ad revenue...
Originally Published by Stefan Michel – professor of marketing and service management at IMD business school in Switzerland. Swiss companies, such as the soft cheese manufacturer Baer and Swiss...
Facebook has released a new report on how people share their Ramadan experiences, find inspiration, and discuss their passions on the platform during the holy month....
Emirates Airline released a refurbished version of their Jennifer Aniston’s TV advert showing off their 2500 channels of entertainment while wondering “Who needs tablets and laptops...
Visitors of webrifle.org can control a robotized rifle with a touchpad and “shoot” real people with a tap on a space button in real-time online. The campaign aims to raise awareness...
Cairo Feb 21 – Facebook-owned photo-sharing app Instagram has revealed for the very first time that the Instagram community in the MENA region is now 63 million users. Worldwide, Instagram reached 600...
Careem Egypt produced the first-ever vertical video ad in the Middle East, introducing its new car types Go and Go+. The leading car booking app emulated...
GearBox Studios launched a new personal project to help job seekers show what’s important to recruiters. They used the philosophy of “People buy what you show...
Starting next season, Japanese retailer Rakuten will replace Qatar Airways as the main global partner of the Spanish football team FC Barcelona, the club announced yesterday in a...
Update: Real Madrid Appoints Kijamii as Digital Agency in MENA We’ve noticed today a circulated ad in Egypt by Real Madrid official page, promoting a 3-second video with...
Google said it’s working on changes to stop websites making money via Adsense. Facebook announced it would not serve ads in apps or websites “containing content that...
Twitter is the most dynamic, live and conversational social media platform, we’ve prepared 5 more ways to get your even better results when running a campaign...
July’s monthly round up of most popular ads on YouTube showcases a continuation of a love for moving Ramadan ads, with a bit of football fever...
It is really easy to decide to base your product’s business model on Advertising. However, making it happen is anything but. The first step is understanding...
June or maybe we should call it Ramadan this year. Many brands celebrated the holy month and all, mainly telecom operators created customized ads – showcasing a true...
I wanted to write on something fairly light and fun today in light of recent the Middle East and Europe events. So, today I wanted to...
Egyptian digital advertisers can now choose to pay for facebook ads in the local currency (EGP). The social network has added the Egyptian pound to its accepted currencies, which...
Your ads are Facebook-approved regardless of the amount of text used, as facebook has dropped it’s 20% text overlay rule for all marketeers globally. The update was first introduced in April to UK and...
Football fever took a big part of April’s advertisements, due to the peak of international championships: UEFA champions league and Europa league, in addition to euro...
Egyptian television channels raised their ad spot prices for Ramadan 2016 by 50 percent to bring their advertising revenue up to EGP 750 million compared to EGP 500...
Google has released the top ten most-watched advertisements on youtube in April 2016. Here’s a round-up of April’s most-watched ads worldwide according to “YouTube ads leaderboard” According to YouTube:...
Youtube has released the top 10 watched advertisements in the Middle East and North Africa region for March 2016. Here’s a round-up of March’s most-watched ads according to “YouTube ads leaderboard”....
Numbers never lie, So we talk numbers. The digital media industry pays great attention to “Data” every day, one of the important areas digital marketeers focus on is “Online...
YouTube March 2016 top ten most watched advertisements leaderboard has been revealed and here’s the list: 1- Always #LikeAGirl – Girl Emojis 72% of girls feel that society limits...
Nike and TAG Heuer dropped sponsorship of Maria Sharapova, and Porsche suspended all activities with the famous tennis player until details of her failed drug test...
It’s time to take action, it’s time to VOTE! Our 2016 Oscars Best Commercials in collaboration with the leading Arabic digital marketing publication e3langi.com continues to recognize the advertising...
The Association for the Rights of Immigrants and Refugees in Tunisia “ADIRT” in collaboration with the media agency Memac Ogilvy Label launched a new online campaign called “Like Animals” in order...
Turkish Airlines decided to carry the love of soccer fans from ground to the sky, to support Fenerbahce team on their way to UEFA Europe League match against...
FP7/CAI and UN Women teamed up to create some remarkable violence against women billboards campaign on 6th of October Bridge in Cairo. They used lights on/off to...
The Sphinx Awards ceremony revealed the Egyptian winners of the African Cristal Festival in Cairo last week. The Jury, constituted of MENA & International representatives, awarded 9...
FP7/CAI was named “agency of the year 2015” at the MENA Cristal in Cairo last week, with Gold and Emerald for Baheya’s Pink Ramadan campaign for Best Use of...
The TV Commercial Ad titled “A bridge for Santa” was done by J. Walter Thompson advertising agency for Coca-cola in Brazil. It was released in the Nov...
Reham Saeed’s television talk show ‘Sabaya Al Khair lost 18 major sponsors and advertisers today following a storm of criticism on social media for invading the...
Cairo – Dunkin Donuts Egypt announced a generous promotion of one year free donuts offered to the first 250 customers who arrive at the new branch opening in...
Coca Cola became the first brand to get a branded emoji on twitter. The Coca-Cola emoji featuring two Coke bottles clinking when using the hashtag #ShareaCoke in...
Today, Egypt has woke up to exciting news on the social media scene. Instagram Ads are coming very soon. A handful of Egyptians on Instagram noticed...
The beauty of Ramadan advertising is that you don’t always need to get overly creative to come up with an effective marketing campaign. By emphasizing the...
Vodafone Egypt kicked-off Ramadan’s media race with a brand TVC. The ad theme “قوتك في عيلتك” is portraying how people get empowered by their families. Vodafone...
The international money transfer giant “Western Union” kicked off a new TV Commercial featuring the Egyptian legend Amr Diab’s success story to build a new layer of credibility, trust for...
Vodafone Egypt has launched a new advert featuring the Amr Diab’s effect on youth culture over the past three decades. Portraying the Egyptian star’s impact on youth...
Dolce kicked-off summer 2015 activations with a TVC hitting on the corporate life drama. The new product which called Dolce Mistecca “Gum”, was first proposed by...
Chipsy Egypt kicked off a new positive advertising campaign calling for the start of a “90 million laugh”. Featuring Egyptian comedian Ahmed Helmy, the TVC reveals...
Coca-Cola is celebrating 100 years with the world this year. Each country/region is creating a localized campaign inline with the big picture celebration “100 Years of...
