Egypt
Stay informed with the latest Egypt news. Get updates on startups, sports, advertising campaigns, culture, economy, and more. Dive into the stories shaping the nation and stay connected with the pulse of Egypt.
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Twitter and El Gouna Film Festival partner to broadcast live moments from the event’s first edition
Twitter announced today a partnership with El Gouna Film Festival (@ElGounaFilm), which is set to take place from September 22-29…
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Events
5 Marketing Tips by Tamer Alphonse from Google
Tamer Alphonse from Google is one of the keynote speakers at the third edition of the Marketing Kingdom Cairo, Egypt’s…
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Case Studies
Infographic: Issues Related to Food Wastage
A recent YouGov study focused on issues related to food wastage has found that the top source of food wastage…
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Marketing
Google tops YouGov’s inaugural global brand health rankings
Google tops the first-ever global brand health rankings released by YouGov BrandIndex. In a list dominated by online brands, the…
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Events
5 Marketing Lessons by Christian Andersen from IBM
Christian Andersen, Director of Portfolio Marketing, Middle East and Africa, at IBM is presenting this coming October at the third edition…
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Startups
6 Co-Working Spaces for Entrepreneurs Based in Cairo
As an entrepreneur, you will most likely start with a raw idea working from the comfort of your small home…
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News
TPAY Acquires 100% of DCBEgypt
TPay, the MENA region’s first and biggest Direct Carrier Billing platform, and one of A15’s portfolio companies, announced today that…
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News
Mumm receives $200,000 investment from 500 Startups
The rising online homemade food platform, Mumm, received an investment worth $200,000 from 500 Startups, possibly one of the world’s…
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Ramadan
Egyptians spent 390 million minutes browsing OLX during Ramadan
OLX Egypt, the leading online classifieds platform, reveals the first of its kind report after monitoring user’s activities throughout the…
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News
Incorta hires Wael Fakharany to lead international expansion
SAN MATEO, CA – Incorta, the real-time analytics platform has announced that it hired international sales executive Wael Fakharany as…
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News
Careem Invests $500,000 Stake in ‘SWVL’ Egyptian Transportation Startup
Entrepreneurial spirit is still alive and well in Egypt, as Careem invests $500,000 stake in former employee’s transportation startup SWVL.…
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News
Egypt orders closure of research firm Ipsos’s office
Reuters – Egypt’s Manpower Ministry ordered the closure of leading market research firm Ipsos’s business in the country, citing workplace…
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News
Egyptian developers win 4 of 6 prizes at Facebook Bots for Messenger Challenge
Egyptian developers swept the list at Facebook Bots for Messenger Challenge for the Middle East and North Africa, winning four of…
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Advertising
NGOs Ad Value Exceeds EGP 250 Million in Ramadan 2017
The number of commercial spots presented by non-profit organizations during Ramadan is valued at EGP 250 million in Egypt, according to…
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Advertising
The Entrepreneurship Opportunity in Egypt (5): The Advertising Value Chain
Hell is just a sauna Here is how I described it in my 1st article in the series: “The value chain…
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News
Egyptians Lose Access to Global Online Publishing Platform ‘Medium’
Readers and bloggers of the global online publishing platform, Medium, reported losing access to the website in Egypt over the…
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Ramadan
Tecno Mobile Crowns the Camon CX Craze in Egypt
The last day of May will crown the Camon CX craze in Egypt. What began as a social media activation…
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Ramadan
Orange Egypt features Mohamed Henedi in Ramadan campaign 2017
Orange Egypt features the comedian superstar Mohamed Henedi in a new branding campaign this Ramadan, which revolves around “Never Miss…
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Ramadan
Etisalat Ramadan 2017: Hold on to your dream
Watch Etisalat Ramadan 2017 advert “Hold on to your dream”, airing on TV and Youtube. Rate the advert on a scale…
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Ramadan
TEAMA Ramadan 2017: You Got The Wrong Cheese
Watch TEAMA Ramadan 2017 advert “you got the wrong cheese”, airing on TV and social media. Credits: Client: Teama Milk Agency:…
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News
iflix makes Egypt debut with revolutionary content for Ramadan season
Iflix, the world’s leading Subscription Video on Demand (SVoD) service for emerging markets, has announced in a press release the launch…
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Campaigns
Stetla3 Launches its Online Platform with a Social Awareness Campaign
Cairo, 24 May 2017 – Stetla3, an online platform that allows users to share their personal opinions and stories around different…
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Ramadan
110 % increase in content consumption for Ramadan on Anghami in the UAE and Egypt
Dubai-23 May 2017- Anghami, the leading music streaming company in the MENA region, is gearing up for Ramadan, offering its…
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News
Egypt Dominates Facebook Bots for Messenger Challenge Finalists
With 15 bots, Egyptian developers have dominated the Facebook Messenger Bots Challenge top 60 finalists list for the Middle East and Africa, in Games & Entertainment,…
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News
Egyptian Bot ‘HireHunt’ among the 60 finalists in Facebook’s Messenger Challenge Bot Competition
The HireHunt Bot has been selected as one of the the 60 finalists in Facebook’s Messenger Challenge Bot Competition, “after…
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News
Wuzzuf Hosts Egypt’s Business Thought-leaders Live on Social Media
Wuzzuf, Egypt’s first job site, announced yesterday the launch of its first activation on social media: Kanabet Wuzzuf “Wuzzuf Lounge” – a bi-weekly…
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News
Attijariwafa bank group acquires 100% of Barclays Egypt
In accordance with the agreement between Attijariwafa bank and Barclays Bank signed on October 4, 2016, the acquisition by Attijariwafa…
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Startups
Promoting US-Egypt Collaboration in Science and Technology
The US-Egypt Science and Technology Joint Fund approves 15 joint projects in the fields of agriculture, energy, health, and water.…
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News
Tecno Launches the Camon CX in Egypt
Boasting an excellent variety of features and specs, the Camon CX is set to take Egypt by storm after Tecno…
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Startups
E7gezly and PassApp to become two separate companies
A15, the leading technology investor has announced that E7gezly, the online booking provider, and PassApp the digital mobile passes solution…
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News
Real Madrid Commissions Egyptian Agency to Lead its Regional Digital Presence
Real Madrid F.C. appointed Kijamii to lead its social media presence in the Middle East and North Africa, said Bassem…
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Events
The Creative Industry Summit Kicked Off Today
Cairo – April 10th , 2017 – The fourth edition of the two-day Creative Industry Summit kicked off today with…
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Events
Top Reasons To Attend The Creative Industry Summit in Cairo
Telling creative stories that can boost a marketer’s career, inspire innovative campaigns, and optimize strategies, the upcoming two-day Annual Creative…
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Opinion
Maadi under destruction, how to stand up for your heritage?
Would you stand for your Identity? It was a story like no other, Brits and Egyptian Jews came in, bought some…
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News
Godayuse.com world’s first day-use portal is now available in Egypt & UAE
The world’s first day-use portal specializing only in day activities and hangouts that do not require traveling or spending only…
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Music
NRJ FM Makes Its Maiden Debut in Cairo, Egypt
After months of preparation; NRJ Egypt finally launched at a star-studded event. The new radio station, NRJ Egypt will…
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Startups
Egyptian E-waste Recycling Company Looks Forward To Be The Next Umicore
Electronic waste (E-waste) is the fastest growing waste stream among solid waste worldwide. Also, 50 million tons is generated every…
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News
A15 & DELL EMC Join Forces to Support Tech Startups in Egypt
The leading technology investor, A15 announced today a strategic partnership with Dell EMC, the global information infrastructure vendor, with a…
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News
Mother’s Day Gifts Purchase Journey During The Floatation Era
During the past three weeks, many brands and service providers in Egypt have been promoting Mother’s Day offers. Sons, daughters and…
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Events
Marketing Kingdom Cairo 3: Conference and Awards
P World, the organizer of the Marketing Kingdom Cairo, has just announced that the third edition of the global marketing…
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News
Report: How Egyptians Use Twitter
Twitter is one of the top social networks in Egypt. Here’s an official report by Twitter on how Egyptians use the platform.…
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Opinion
Fallout of the Careem – Fakharany Saga
It started so well. One of the most respected Egyptian IT executives, a 3Com and Google veteran (disclaimer – I…
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Marketing
YouGov: top 10 best perceived brands by women in Egypt
YouGov’s Brandindex yearly rankings of the best perceived brands by women in Egypt has been topped by Facebook. This year’s…
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News
Careem Managing Director Wael Fakharany Says He Was Fired
Wael Fakharany, a leading business figure in the Middle East and North Africa, tweeted Monday that he was fired from…
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News
Wael Fakharany leaves Careem Egypt after 6 months
Wael Fakhrany left Careem Egypt after 6 months of leading the company as a Managing Director. Careem has appointed Ramy…
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News
Top 10 Egyptian Fashionistas to Follow on Instagram
Fashion in Egypt has evolved over time to match – and, in some instances, even exceed – global standards. Today,…
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Campaigns
Orange Egypt Uplifts Generation Y Entrepreneurs
Egyptian entrepreneurs made a grand appearance on Orange’s new campaign, which inspires youth to fulfil their dreams vowing to support…
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News
WUZZUF organizes the second mobile developer career fair in Egypt
The second round of Mobile Developer Career Fair “Egypt’s only mobile developers career fair” will take place on the 18th of…
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News
Will Smith Escapes US, Vacations in Egypt
The Legend Will Smith captured his first selfie by the Sphinx early this morning as he visited the Giza Pyramids…
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Startups
‘Bosta’ shines on the delivery service scene in Egypt
Believing that on-time delivery is an essential part of the long supply chain of any business, the inspirational entrepreneur Mohammed Ezzat…
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News
AIG to focus on selected products for growth in Egypt
American International Group, Inc. (AIG) has just announced that it has taken strategic steps to reposition its operations in the…
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Advertising
Instagram reaches 63 million users in the MENA region
Cairo Feb 21 – Facebook-owned photo-sharing app Instagram has revealed for the very first time that the Instagram community in the MENA…
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News
TIEC, Microsoft Present ‘Accelerate Your Business’ Competition
A chance to win 90,000 EGP and receive Acceleration Program/ Consultation Services in Digital Marketing, Marketing, Finance and Technical from The Technology Innovation and Entrepreneurship…
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Events
Total Sponsors Rahhala’s Participation at Upcoming Gouna Rally Special 2017
In a special signing ceremony Total Egypt and Rahhala Racing inked a partnership agreement spanning diverse joint activities to be…
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Marketing
Egypt’s Employment News Bulletin (Feb 13 – 19)
Each week Digital Boom posts available positions within the marketing and advertising industry in Egypt in collaboration with Wuzzuf.com. Email [email protected] with…
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Advertising
Careem Egypt Brings Vertical Video Ads To The Middle East
Careem Egypt produced the first-ever vertical video ad in the Middle East, introducing its new car types Go and Go+.…
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News
Over 12 million Tweets related to love in Egypt
This Valentine’s Day, Twitter launched #LoveHappens to give people more power to express #Love and connect with others. Twitter is the place to…
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News
Egypt’s Employment News Bulletin (Feb 5 – 9)
Each week Digital Boom posts available positions within the marketing and advertising industry in collaboration with Wuzzuf.com. Email [email protected] with the details…
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News
Instagram Rolls Out Live Stories Globally
The photo-sharing platform Instagram has make its live stories feature available to its community globally — a new way to connect with friends and…
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Apps
Elves app heeds millions of online help requests using artificial intelligence
Many find it difficult to make errands in Egypt, especially in the deafening, crowded city of Cairo. But for the founder…
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Sports
Thousands Send Love to Egypt’s Prince of Hearts ‘Mohamed Aboutrika’
Mohamed Aboutrika received thousands of supportive posts on social media following a decision by authorities to add him to an official…
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News
Egypt court rejects transfer of Red Sea islands to Saudi Arabia
Administrative court rejected on Monday a government plan to transfer two uninhabited Red Sea islands to Saudi Arabia, in a…
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Campaigns
Dorra Endorses Juhayna Pure’s Pomegranate
Tunisian actress Dorra Zarouk joined Juhayna Pure as a brand ambassador, making her appearance at the kick-off event of the…
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Campaigns
Vodafone’s new Campaign ‘Cheer for Egypt to Win’ Focuses on Fans
Vodafone Egypt has kicked off a new marketing campaign “Cheer for Egypt to Win” makes fans into active participants ahead of the 2017 Cup of African…
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Marketing
Increasing Prices Situation: Products that will suffer the most in 2017
With the skyrocketing price increases in Egypt today, consumers are bound to cut their expenditure, regardless of their social economic…
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Campaigns
Influencers Cheer for Egypt’s National Team
Top influencers called on their followers to support Egypt’s national team ahead of the 2017 Cup of African Nations in an anonymous…
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News
Egyptian celebrities who joined Twitter in 2016
As the year draws to an end, Twitter compiled a list of the Egyptian celebrities who joined the platform this…
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Campaigns
Coca-Cola’s Song For Egypt National Team Amid CAN 2017
Coca-Cola calls up players’ names for the national team, and the final say is for Hector Cuper. The song was…
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Case Studies
EgyptAir Lashes at Haaretz’s Misleading Tweet
Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it’s the hijacked…
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News
Nile FM reaches two million followers on Twitter
On Thursday, Cairo based radio station Nile FM reached two million followers on Twitter – making it the most followed…
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Campaigns
Huawei Nova Plus Triggers Egypt’s True Potential
The young artist sprays Cairo’s walls with brisk colors creating three dimensional graffiti murals, while the bold young woman drives…
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Campaigns
Vodafone Egypt Brings Generations Together, Unlocks 4G Power
With Egypt’s popular celebrities passing on experience to their rising younger peers, Vodafone Egypt has launched its 4G service today…
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News
Anonymous Instagram campaign goes viral in Egypt
We spotted an anonymous viral campaign on Instagram in Egypt! We still don’t know who is behind it but we’re…
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News
Shezlong offers free psychotherapy sessions for cathedral attack victims
Shezlong the pioneering startup launched yesterday a Nobel campaign that shows a sense of responsibility and support towards the Egyptian community.…
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Case Studies
Careem Deploys Free Rescue Rides Post Cathedral Attack, Uber Joins Forces
Careem Egypt has launched a new nationwide initiative, offering free rides to all hospitals in Egypt for blood donation, in…
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Startups
Digitree Introduces ‘Hype Insights’ Social Media Analytics Tool
Egypt-based digital agency Digitree has kicked-off its very own social media analytics tool “Hype Insights”. The tool enables brands, agencies, and…
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Startups
Under-25s start-up bringing unique e-payment services to Egypt’s fintech
It is a cool surprise for anyone after discovering that the team behind recently smart electronic payment methods in Egypt, their eldest…
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News
Egyptian Mohamed Abo El Fotouh among 50 most influential digital marketing leaders
Mohamed Abo El Fotouh, Senior Consumer Engagement Manager, MENA Digital & Media, PepsiCo, has been named one of the 50…
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Campaigns
Lipton lifts Egypt’s mood with new integrated campaign
Engaging more than 9 million consumers in a challenge that aims at spreading positivity, Lipton hopes to create a ripple effect…
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Apps
Careem Officially Integrates Water-Travel Option to its Application
Cairo, November 24th, 2016 — Careem has announced a new collaboration with the “WATER TAXI” service today, offering a new…
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Events
RiseUp Summit 2016: The Entrepreneurship Revolution
RiseUp hosted its annual press conference on the 20th of November to announce the activities and tracks that will be…
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Tech
eldolar.live One Place for Dollar Exchange Rate in All Egyptian Banks
Since floating the pound, Egyptians are more eager to know the dollar exchange rates everyday. But it’s really annoying to…
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News
Orange announces partnership with Jumia for exclusive offers
Jumia Egypt announced the Black Friday campaign this month to celebrate its commitment to delivering the best deals across the…
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News
Brightest ‘Supermoon’ in 70 years on Monday
The biggest and brightest “supermoon” for almost 70 years will shine over the Earth on Monday. Astronomers say that is…
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News
AWstreams wins Aéropostale Egypt Pitch
AWstreams has been chosen by Aéropostale among other pitchers to be the digital marketing agency managing Aéropostale Egypt. AWstreams starts their…
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News
Egyptians Poke Fun at US Presidential Election Results
Tens of satirical memes and jokes erupted on social media in reaction to the US presidential election results, mostly poking…
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Campaigns
Orange teams up with influencers to jump start the 4G race in Egypt
After maintaining a very conservative stance with their social media strategy, Orange dipped its toes into the pool of influencers…
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News
Dollar Crashes Against Pound Only on Social Media
Hours ahead of the Central Bank’s decision to free float the pound, Egyptian social media users engaged in a frenzied…
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Events
First Day Wrap-up Marketing Kingdom Cairo 2
Top notch marketing professionals gathered for the two-day Marketing Kingdom Cairo 2 event, listened to topnotch speakers from Instagram, Twitter, Google, Facebook, Shazam,…
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News
Mazady’s iPhone 7 Auction Closes at EGP 7,800
Egypt’s first mobile-based auction service, Mazady, said Wednesday its auctioned iPhone 7 was sold for EGP 7,800 at 42 percent…
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News
Mazady Auctions iPhone 7 for EGP 1,500 in Egypt
Are you sick and tired of skyrocketing iPhone 7 prices? Want to buy the phone of the year without having…
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Events
Marketing Kingdom Cairo 2: Last Chance To Get Your Ticket
This is it! Registration for the Marketing Kingdom Cairo 2, Egypt’s most anticipated marketing event this year, taking place this…
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News
Etisalat, Vodafone sign 4G license deals in Egypt
Reuters – Vodafone Egypt and Etisalat Misr have signed license deals allowing them to operate fourth-generation (4G) mobile services in…
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